NokScoot recently took home a prestigious Golden Dragon Award for its ‘Xi’an Troops’ activation campaign. The award comes under the ‘Asia’s Best Use of Public Relations category’. The campaign also won a Blue Dragon Award for ‘Best Campaigns by Country’ at the Dragons of Asia Awards 2018, the region’s “best-in-show” event for the marketing communications industry.
Mr Yodchai Sudhidhanakul, CEO of NokScoot said the airline is thrilled with its latest accolades. It is our honour to win these prestigious awards. We are proud that our activation campaign can engage the public to enjoy an awesome moment.
NokScoot launched ‘Xi’an Troops’ in 2017 in honour of the famed Terracotta warriors of Xi’an. It also references the campaign’s Terracotta warrior tribute statues in Bangkok, located at the busy pedestrian thoroughfare on Siam Square supported by Wavemaker Thailand.