PATA announces PATA Gold Awards 2021 winners

Email

The Pacific Asia Travel Association (PATA) today announced the winners of the PATA Gold Awards 2021. Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year’s awards recognise the achievements of 20 organisations and individuals.PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. – Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.

Under the guidance of PATA headquarters, 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners. The winners were announced during the Online PATA Gold Awards Presentation earlier today.

Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “Amid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year’s PATA Gold Awards winners are a beacon of light for the industry. Congratulations to all winners for keeping up the spirit of innovation in these trying times. Macao is honored to maintain its long-standing support to this PATA initiative and contribute to help rebuild a more responsible and sustainable tourism industry.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

The Macao Government Tourism Office USA Representative Office, Macao, China received the PATA Gold Award 2021 Grand Title in Marketing for its “Dream Now and Travel Later” campaign.  In response to the global pandemic that caused a -93% of YOY decrease in visitor arrivals to Macao from 2019 to 2020, the Macao Government Tourism Office USA Representative Office (MGTO-USA) launched the “Dream Now and Travel Later” integrated campaign series in the fall of 2020, which consisted of the concepts of East Meets West and Macao Makes it to GIPHY with a goal to inspire consumers to “Dream Now and Travel Later.” The campaigns launched across Facebook, Instagram, and Twitter, inclusive of influencer partnerships, paid partnership with a third-party media platform, social media sweepstakes, content creation and management, and community engagement.  Initially conceptualized in 2019, both campaign concepts required immediate reconsideration and redirection in order to compensate for the changing marketplace.

The Grand Title in Sustainability and Social Responsibility was presented to Cinnamon Hotel Management Ltd, Sri Lanka for its “Cinnamon Travel Pledge”. As a company that has always been guided by the values of caring, trust, and integrity, Cinnamon Hotel Management sought a way to be an effective support for the front-line employees and the country and bring a silver lining to this dark time in history. The Cinnamon Travel Pledge is a way of saying ‘Thank You’ to the brave front line workforce and appreciating their dedication and sacrifice with a getaway that gives them the chance to reconnect with their families and uplift their mindset.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 113 entries from 51 travel and tourism organisations and individuals. Learn about the winning entries by downloading the PATA Gold Awards booklet at https://www.pata.org/s/PATA_GA2021_Booklet.pdf. Photos from the PATA Gold Awards Presentation can also be view and downloaded from the PATA Flickr page at https://www.flickr.com/photos/patahq/albums/72157719795426041.

PATA Grand Title Winners 2021

  • PATA Grand Title Winner 2021
    Marketing
    Dream Now and Travel Later
    Macao Government Tourism Office USA Representative Office, Macao, China
  • PATA Grand Title Winner 2021
    Sustainability and Social Responsibility
    Cinnamon Travel Pledge
    Cinnamon Hotel Management Ltd, Sri Lanka

PATA Gold Award Winners 2021

  • PATA Gold Award 2021
    Marketing Campaign (National – Asia)
    Special Tourist Visa (STV)
    Tourism Authority of Thailand (TAT), Thailand
  • PATA Gold Award 2021
    Marketing Campaign (State and City – Global)
    360 Hong Kong Moments – Great Outdoors
    Hong Kong Tourism Board, Hong Kong SAR
  • PATA Gold Award 2021
    Marketing – Carrier
    #SriLankanPromises
    SriLankan Airlines Ltd., Sri Lanka
  • PATA Gold Award 2021
    Marketing – Hospitality
    The Outrigger Promise
    Outrigger Hospitality Group, USA
  • PATA Gold Award 2021
    Marketing – Industry
    Plaza Premium Group – Build Back Better
    Plaza Premium Group, Hong Kong SAR
  • PATA Gold Award 2021
    Digital Marketing Campaign
    Legends of Catalonia
    Catalan Tourist Board, Spain
  • PATA Gold Award 2021
    Printed Marketing Campaign
    DIVE INTO YOUR DREAM – MALAYSIA 365 DAYS
    Tourism Malaysia, Malaysia
  • PATA Gold Award 2021
    Travel Video
    A Glimpse into Meridian Adventure Dive Resort – Raja Ampat
    Meridian Adventure Dive Resort, Indonesia
  • PATA Gold Award 2021
    Travel Photograph
    The sunset view of Jingzaijiao Tile-paved Salt Fields
    Taiwan Tourism Bureau, Chinese Taipei
  • PATA Gold Award 2021
    Destination Article
    Georgia, queen of the desert
    Catherine Marshall, Australia
  • PATA Gold Award 2021
    Business Article
    TTG Asia July 2020: Loyalty wars
    TTG Asia Media Pte Ltd, Singapore
  • PATA Gold Award 2021
    Climate Change Initiative
    Above & Beyond – Melco’s Sustainability Strategy
    Melco Resorts & Entertainment, Macao, China
  • PATA Gold Award 2021
    Corporate Social Responsibility
    Be GREEN and GREAT in the time of COVID-19
    Ayala Land, Inc. – Ten Knots Group, Philippines
  • PATA Gold Award 2021
    Community Based Tourism
    Tour Dure
    Korea Tourism Organization, Korea (ROK)
  • PATA Gold Award 2021
    Culture
    Galaxy Entertainment Group – Promoting Cultural Tourism through our Foundation
    Galaxy Entertainment Group, Macao, China
  • PATA Gold Award 2021
    Heritage
    THE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL
    Langkawi Development Authority (LADA), Malaysia
  • PATA Gold Award 2021
    Youth Empowerment Initiative
    MGM Youth Empowerment and Engagement Initiative
    MGM China, Macao, China
  • PATA Gold Award 2021
    Human Capital Development Initiative
    DASTA CBT Integrated Curriculum
    Designated Areas for Sustainable Tourism Administration (DASTA), Thailand