COVID-19 has and will continue to accelerate the development of technologies and solutions that will transform our daily lives, and travel and tourism organisations will need to use new platforms, solutions and digital tools to gain agility and efficiency in order to survive.With this in mind, the Pacific Asia Travel Association (PATA) is set to organise PATA Beyond: Travel Recovery Solutions from February 8-11, 2021, allowing travel and technology solution providers the opportunity to exhibit their innovative products and services and gain access into the Asia Pacific region, one of the most dynamic travel marketplaces in the world. The 100% virtual experience will allow buyers and exhibitors from across the globe to connect and access the full event program.
“Before the outbreak of COVID-19, the travel and tourism industry was on the cusp of a technological revolution, however the pandemic has greatly accelerated the shift to industry 4.0 with the rise of virtual events and meetings, contactless payments, contact tracing software, etc. Furthermore, the pandemic has greatly shifted travellers’ behaviours, travel-planning habits and expectations while creating a new set of protocols and guidelines for the industry to implement,” said PATA CEO Dr Mario Hardy. “In the post COVID-19 era, the businesses that will dominate the landscape will be those that are agile and efficient. embrace technology, have a distributed workforce, and offer a mix of physical and digital assets in their service offerings.”
The four-day event will showcase organisations whose products, platforms or services (both tech and non-tech solutions) can play a role in the next evolution of the travel and tourism landscape. In addition to the user-friendly exhibitor space, the event will include panel discussions, live pitch sessions and other opportunities for participants to build relationships with key decision-makers of tourism organisations from both the public and private sectors, drawing from the vast network of PATA members, chapters and online community around the world.
Organisations providing travel recovery solutions in Data, Insights & Analytics; Payment Technology; Health/Hygiene; Consulting/Advisory; Security Management; Technology Infrastructure; Smartphone/Mobile; Sustainability/Social Responsibility; Virtual Experiences, and Artificial Intelligence/AR/VR, are invited to exhibit at the event.
As a not-for-profit membership association acting as a catalyst for the responsible development of travel and tourism to, form and within the region, PATA continues to stand by its members and industry colleagues during these difficult times and is offering cost-effective exhibition fees at significantly below market rates. PATA members can take advantage of the complimentary exhibitor package, while the fee for PATA Chapter Members is US$250 and Non-Members is US$500. Visitor registration is complimentary for all.
“Whether you work in digital, operations or marketing within the travel sector, PATA Beyond provides you with the perfect opportunity to meet with leading solution providers of key technologies and innovative approaches to embrace the next evolution of the travel and tourism industry,” added Dr. Hardy.