Tetra Pak, a world-leading processing and packaging solutions company, announced the launch of Phase 5 of the ‘Beverage Carton Recycling Project’ (BECARE).
The next phase of the project, which is scheduled from August 2020 till July 2021, will include the expansion of the target area and further involvement of the general public in collecting used beverage cartons for recycling. An ambitious target of 1,100 tonnes of cartons is set to be achieved by empowering the participating outlets and engaging 70 new units of Department of Local Administration and Food & Beverage manufacturers.
The project is an example of the successful collaboration between the private and public sectors. Both sectors bring together manufacturers, recyclers, environmental promoters, communities, and local governments (municipalities and subdistrict administrative organizations). Initiated in 2016 by Tetra Pak, SIG Combibloc Limited and Fiber Pattana Company Limited (the recycling company) and Department of Environmental Quality Promotion, Ministry of Natural Resources and Environment, the BECARE project has become one of the most important initiatives in raising awareness about solutions to littering. This collaborative program contributes to further propelling the agenda of circular economy and social responsibility.
Over the past four years, the BECARE project has organised various educational activities and roadshows in partnership with local governments and regional environment offices. Focusing on simple steps, like correct sorting and disposal of used beverage cartons, these activities have led to positive changes in consumer behaviour. BECARE has also set up multiple carton drop-off points at partner locations in 13 provinces. This helped to build a sustainable carton recycling chain which has already collected over 2,300 tonnes from more than 300 municipalities, communities, and other local organizations.