The Tourism Authority of Thailand (TAT) recently signed a “Trade and Tourism Alliance” memorandum of understanding (MOU) with six departments of the Ministry of Commerce (MOC) to integrate development strategies and marketing promotions while establishing links between trade and tourism.
The move also endeavours to support and facilitate services on trade and investment information plus activities deemed beneficial for the expansion of international trade as well as tourism promotion and development. The six MOC departments participating included the Office of the Permanent Secretary, Department of Foreign Trade, Department of Internal Trade, Department of Intellectual Property, Department of Business Development, and Department of International Trade Promotion.
Under the MOU, all parties will cooperate on providing support for the health and wellness, and gems and jewellery sectors through various online and offline activities.
It will also cooperate to organise and coordinate marketing activities for agricultural and food products (both community and seasonally-based), Geographical Indication (GI) products plus all relevant products and services concerning tourism on all fronts through activities; such as, fruit fairs or border trade fairs that are of equal interest to both Thai and foreign visitors.
In addition, all parties will work to coordinate information exchanges via the set-up of a knowledge centre that will cooperate on organising events and help encourage Thai businesses to become more knowledgeable on international trade and investment opportunities overseas, plus promote tourism-related trade and investment through training courses and seminars that both partners will help to organise.