The Tourism Authority of Thailand (TAT) has launched a new TVC “Best Wishes (Pla-Ta-Pian)” sending tender, loving and care (TLC) to cheer up the world that we shall all overcome all difficulties and hardships from the Coronavirus Disease 2019 (COVID-19) pandemic together.
The TVC “Best Wishes (Pla-Ta-Pian)” relays TAT’s message through “Pla-Ta-Pian” – Thai-style wind mobiles in the shape of a fish, which the Thai people have been using as a symbol of sending wishes for good health and prosperity.
The woven fish mobiles, made from bai lan, or fan palm fronds, is one of Thailand’s cultural heritages. In the old days, Thai people believed that Pla-Ta-Pian was a symbol of abundance and strength, as the fish could survive in any water sources and normally grew to full size around the same time that rice was ready for harvesting. A Pla-Ta-Pian mobile is also considered auspicious for a baby, and was traditionally hung over a baby’s cradle to bless them with good health and prosperity.
The TVC “Best Wishes (Pla-Ta-Pian)” are produced in two versions: 30 seconds and 90 seconds. Its music was a rearrangement from a Thai song (original publisher, Mr. Saroj Yodying) by composer, Mr. Terdsak Janpan, and given new lyrics written by songwriter, Mr. Joseph Ronald Zamudio. The lyrics extend TLC through spectacular views of scenery to the people around the world with beautiful voices of vocalist, Ms. Apichaya Chantong. It reflects the spirit of the Thai people of being generous and warm-hearted to others.
TAT will share the TVC through global media channels as well as its social media accounts and global offices with #amazingthailand #bettertogether to reiterate that Thailand remains the dream destination for all travellers.