TAT launches Experiencing ASEAN POP Culture campaign

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The Tourism Authority of Thailand (TAT) is promoting local cities with the recent launch of its latest “Experiencing ASEAN POP Culture” campaign, which is also aimed at creating greater awareness of the authentic value of localised culture through Pop culture lifestyle.

The campaign will see connectivity of a variety of food, art, literature, music and sport being emphasised in the Thai cities of Chiang Rai, Sukhothai and Trat as well as the ASEAN cities of Battambang and Mandalay. These cities will see famous artists from Thailand and the ASEAN region taking part in arts and cultural activities in the focused areas and giving as national heritage.

Furthermore, this “Experiencing ASEAN POP Culture” project by TAT is focusing on outstanding subsidiary cities namely, Chiang Khong District in Chiang Rai, Sawankhalok District, Sukhothai and Laem Ngop District, Trat in Thailand, and the neighbpring cities of Battambang in Cambodia and Mandalay in Myanmar and combine with over 10 native artists to bring about the splendid art work.

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