The Tourism Authority of Thailand (TAT) highlighted examples of sustainability best practices being undertaken by the tourism industry nationwide at its Amazing Thailand Road Show in Nordic and Baltic countries during 1-5 September, 2019.
The roadshow was held in Vilnius (Lithuania) on 3 September, Riga (Latvia) on 4 September, and Stockholm (Sweden) on 5 September. The 23-member delegation included representatives of hotels and resorts (20), tour operators (1) and airlines (2).
The three cities chosen for the roadshow are part of TAT’s strategy to tap the rich potential of first-time visitors from emerging European cities and repeat travellers from primary cities to boost the market in this coming winter season. TAT’s marketing concept “Open to the New Shades of Thailand” was presented at the events to local tour operators, travel agencies and the media.
H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports met buyers during the roadshow in Sweden to thank them for the continuing support of the Thai tourism industry and ensure the friendship of the two kingdoms would be long-lasting. He also mentioned about pushing the tourism policy in the direction of quality tourism, which included strengthening safety and security along with highlighting sustainability tourism around the country.
TAT Governor Mr. Yuthasak Supasorn said, “As TAT gears up to mark our 60th anniversary in 2020, sustainability is at the top of our agenda. As all the roadshow cities have populations with high levels of environmental consciousness, we felt it would be a good opportunity showcase all the great work that is being done, reflecting Thai culture, the environmental mindset, and innovative design.”