Accor, the global leading hospitality operator, is pleased to announce a new distribution partnership with Traveloka, Southeast Asia’s lifestyle superapp.
The announcement was held today at Raffles Jakarta, one of Accor’s luxury properties, in the presence of Accor’s CEO Southeast Asia, Japan & South Korea, Mr Garth Simmons, and Traveloka’s COO, Mr Alfan Hendro.
The connectivity agreement between Accor and Traveloka will enable guests to access Accor properties in 13 countries on Traveloka’s platform. This is expected to further grow as Traveloka develops its international business into Europe where Accor is the leading hotel group.
The partnership will also be supported with dedicated marketing initiatives such as In-app Exposure, Traveloka LIVE and social media collaborations which will help drive travel recovery across Southeast Asia. Through this distribution platform, travellers will be able to book a wide selection of Accor hotels with access to real-time availability, competitive offers, dedicated mobile rates as well as ease of payment for any transactions completed on the app.
“Accor is the largest international operator of hotels in Southeast Asia with close to 380 hotels and, with international travel resuming at an incredible pace this year, we believe this is the perfect time to launch our distribution partnership with Traveloka, as they will be a key distributor and partner to support our growing pace across Indonesia and drive outbound travellers to other markets in Southeast Asia and beyond” said Kerry Healy, Chief Commercial Officer, Accor Southeast Asia, Japan & South Korea. “This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel.”
With a strong local customer base in the Southeast Asia region, the Traveloka app has been downloaded more than 100 million times and boasts more than 40 million monthly active users as of January 2022. Accor’s network in Southeast Asia is set to surpass 500 properties by 2024, making this partnership key to strengthening its global footprint.
Alfan Hendro, Chief Operating Officer of Traveloka, expressed, “With its extensive and diverse accommodation network, we are thrilled to welcome Accor into our comprehensive portfolio of offerings, bringing convenience even closer to our customers. Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in Southeast Asia. As a lifestyle superapp, we are revolutionizing lifestyle services for millions of consumers, redefining how they live, play, and discover new adventures in their very own backyards and across the world.”
In its 10th year since its inception, Traveloka has become Southeast Asia’s leading technology company providing access for users to discover and purchase a wide range of transportation, accommodation, lifestyle activities, and financial services products.[pro_ad_display_adzone id="915575"]