Seniors (hosts and guests aged 60 and older) have been a growing and integral part of the Airbnb community for many years, growing fast in number, earning important extra income, and continuing to be the most-loved of any age group. In addition to hosting, seniors are a burgeoning portion of Airbnb’s guest community, using the power of the platform to go beyond traditional tourist districts and experience local, authentic neighbourhoods.
“It’s perhaps no surprise that we’re seeing such strong growth in this demographic. Seniors are healthier and wealthier than they’ve ever been, while also tending to take more and longer trips than other age groups,” noted Greg Greeley, President of Homes, Airbnb.
Thailand’s Active Senior Guests and Trending Destinations
Globally, senior guests are now the fastest-growing of any age group on Airbnb, with the number of seniors who have booked on the platform growing 66% in the past year. Across Thailand, the number of seniors who have booked on Airbnb grew 61.69% in the past year alone, a figure that is expected to continuing trending up as a quarter of Thailand’s population are expected to be 65+ by 2040.
In fact, Thailand seniors are the world’s most active on Airbnb, topping the list of countries with the highest proportion of senior guests on Airbnb. Countries with the highest proportion of over 60s travelling on Airbnb*:
3. United States of America
4. United Kingdom
*Minimum 1000 guests
And it seems senior travellers are flocking to Thailand for their getaways. Some of the trending destinations** in Thailand include:
1. Rawai, Phuket – 73.68%
2. Kathu, Phuket – 56.78%
3. Chiang Mai – 53.59%
**Defined as the cities with greatest YoY increase in # of bookings by senior guests for 2018 travel compared to 2017
Having used Airbnb extensively, Thai senior Winai Kharuwannapat, commented: “I have used Airbnb for more than four years already and the Hosts that U have experienced have all been excellent, very considerate and they take care of me as if I am a member of their family. They also make some very useful local recommendations which is very helpful. I screen Airbnb Hosts in advance by looking at reviews from previous guests and this gives me peace-of-mind and confidence when I travel. Pricing is always reasonable and the quality of accommodation good, and often Hosts assist with airport transfers making my travel convenient and enjoyable.”
Thailand’s Hospitable Senior Hosts, The Most Loved
Globally, senior hosts are the fastest-growing of any age group of hosts on Airbnb, and there are now over 400,000 senior hosts on Airbnb worldwide. In 2017, senior hosts around the world earned over 65 billion baht, hosted over 13.5 million guest arrivals at their listings, and welcomed travellers from over 150 countries.
Happy Thai Experience Host, Sirichan, shared: “I first become an Airbnb Host two years ago. My home is quite unique, over 100 years old, and I wanted to share its fascinating Thai architectural legacy with visitors who wished to experience something traditionally Thai while learning to cook Thai food. Since then I have made many friendships from being Host. It’s almost like becoming a member of a Guest’s family and I have enjoyed sharing moments of happiness together.”
In Thailand, there are more than 1,495 senior hosts on Airbnb, a year-on-year increase of more than 26%, earning more than 290,289,331THB in the past year. In 2017, Thailand senior hosts welcomed over 52,000 guest arrivals at their listings and ranked among the most loved hosts in the world. Senior hosts are the best-rated host age group in Thailand with more than 83% of reviews of senior hosts receiving five stars.
Siew Kum Hong, Airbnb Regional Director, APAC says: “Known for their renowned welcoming hospitality and as avid world travellers, it’s not surprising that seniors in Thailand are aging meaningfully by embracing the home sharing community. As the travel industry continues to grow, Airbnb promotes tourism that is local, authentic, diverse, inclusive, and sustainable, creating new economic opportunities for hosts in the homes and communities where they live.”
Seniors are also at the forefront of a growing trend in Airbnb bookings: multi-generational family travel, where the booking guest is a senior travelling with children or an infant. In contrast to other accommodation options, Airbnb homes often provide amenities that make them ideal for family getaways: kitchens, shared dining spaces, and individual bedrooms and bathrooms. This is an accelerating trend on Airbnb: multi-generational family travel bookings have grown 75% in the past year. And in 2018, over half of these multi-generational bookings have been by first-time bookers new to the Airbnb community.
Thailand has seen 55% growth in multi-generational travel, more than 40% of which are first-time bookings. Popular destinations include Bangkok, Auckland, Kuala Lumpur, Bali, Sydney, Kyoto and Taipei, with an average booking value of 4,657THB per night.