After a two-year hiatus due to the pandemic, the annual exclusive event ‘MICHELIN PASSION EXPERIENCE’ has returned to offer invited guests a once-in-a-lifetime full immersion into Michelin’s world of passion for motorsports, mobility and gastronomy. The 2022 event is scheduled to be held from 5-16 September, at one of the world’s most technologically advanced tracks, Yas Marina Circuit, in Abu Dhabi, United Arab Emirates.
Approximately 500 guests from Michelin’s two operating regions: E2A (East Asia & Australia) and AIM (Middle East & South Africa), are exclusively invited to share a thrilling and memorable experience through a range of workshops and hands-on activities. In addition, they are given the chance to gain insight into the spirit of Michelin, whereby motorsports serve as a real-world laboratory that encourages the transfer of technology from track to street;
to learn about Michelin’s leadership in the electric vehicle (EV) market, as all its tyres
are EV-ready; as well as to witness Michelin’s commitment to ‘All Sustainable’ vision and experience its Technology of Tomorrow first-hand.
Available at this year’s event are four workshop stations: Race of Passion, whereby participants have the chance to experience what it’s like to be a Formula Driver; Supercar Passion, featuring an educational workshop by international professional racers, and the chance to drive a Porsche 718 Cayman fitted with MICHELIN Pilot Sport 4S – an ultra-high performance sport tyre, specially designed for road and occasional track usage; EV Passion, where guests get to drive a Tesla Model Y fitted with MICHELIN Pilot Sport EV – a tyre benefiting from Michelin’s 6-year experience in Formula E that unlocks the full potential of electric sports cars; and Thrilling Passion, an adrenaline-filled hotlap session on the Porsche 718 Cayman fitted with MICHELIN Pilot Sport 4S driven by professional instructors, to experience the thrill of competitive driving.
Apart from the on-track experience, invited guests are challenged to prove their skills in
e-gaming; as well as get to indulge in the beyond-track discovery of Michelin’s passion for gastronomy through a lunch dessert presented by the sibling chefs of Orfali Bros Bistro – a Bib Gourmand-awarded restaurant in the inaugural 2022 MICHELIN Guide Dubai, as well as an authentic Arabian-style dinner. Other activities contributing to an unforgettable experience include an exciting Sport SUV ride across sand dunes, a scenic camel ride, and the taking-in of a fascinating falconry show.