Huawei ignites tech phenomenon with HUAWEI APAC Smart Office Launch 2022, unveiling rich line-up of ‘Laptop-Tablet-TWS Earbuds’ highlighting cutting-edge innovation and seamless smart working experience

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Huawei Consumer Business Group (Thailand) has brought a phenomenon to Asia-Pacific – hosting HUAWEI APAC Smart Office Launch 2022 to officially launch the company’s concept solution HUAWEI Smart Office at both the national and regional level.

Gearing up to fully make an impact in the Thai market, Huawei is revealing its latest laptop series: the HUAWEI MateBook X Pro, a ‘Sleek but Powerful’ masterpiece laptop that responds to all needs at a superior level; the HUAWEI MateBook 16s, a laptop that unlocks all creativity on a 16-inch screen for professional use; and the HUAWEI MateBook D 16, an all-round upgraded laptop with a 16-inch screen boasting a light body and advanced performance. Joining the line-up are the HUAWEI MatePad Pro 11-inch, a 120 Hz OLED tablet for pro-level creativity, and HUAWEI FreeBuds Pro 2, which bring users high-quality sounds through a double-speaker co-engineered with Devialet and Intelligent ANC 2.0, which reduces background noise by up to 47 dB, as well as the Thailand launch of the HUAWEI MateView SE monitor and HUAWEI WiFi AX3 Pro router. The launch aims to enhance connectivity and give a seamless cross-device working experience between Huawei smart devices in a full ecosystem, allowing users to control, work, and access the devices through a single one. The event also featured Louie Lyu, president of Huawei Devices Asia Pacific, Huawei Consumer Business Group, and the sensation was witnessed by hundreds of Thai and international media attendees.

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“Huawei focuses on our 1+8+N concept to connect a wide range of products, in the process, serving five scenarios better: Smart Office, Fitness & Health, Entertainment, Smart Home and Easy Travel. Huawei will continue to put consumers as the priority,” said Louie Lyu, President of Huawei Devices Asia Pacific, at his opening speech.

Since 2018, Huawei has worked to build an all-encompassing smart office framework, based around two core capabilities: cross-device collaboration and ecosystem integration. This latest release extends Drag-to-Connect[1] capabilities to more devices, streamlining the process of connecting and interacting on multiple devices. Furthermore, the launch gives new prominence to the HUAWEI Mobile App Engine[2] platform, which makes more than 15,000[3] mobile apps available to PC users, bringing Huawei’s vision of ‘Boundless Creation, Seamless Communication’ closer to reality. “The Asia Pacific market has always been one of the most important regions for Huawei and we are always committed to offering the most innovative products to elevate your daily life,” said Yu Chengdong (Richard Yu), CEO of Huawei’s Consumer BG.

HUAWEI MatePad Pro 11-inch: a 120 Hz OLED tablet for pro-level creativity

Huawei’s flagship tablet, the HUAWEI MatePad Pro 11-inch, delivers a crisp and clear viewing experience through an 11-inch HUAWEI OLED Real Color FullView Display that is lightweight and easy-to-carry, flaunting an advanced low-latency 120 Hz refresh rate. The tablet provides a full-view screen space framed by Huawei’s thinnest bezel ever, giving a 92% screen-to-body ratio, certified by TÜV Rheinland as Full Care Display 3.0 for eye protection in low-light atmosphere. Powered by HarmonyOS 3.0, the tablet manages to open four application windows on one screen – suitable for multi-tasking, while Widget Stack and Widget Combo can be achieved like a smartphone. Instantly connected with the upgraded HUAWEI M-Pencil 2nd generation, there is more freedom for the limitless creation of colorful notes by activating Cross-app Color Capture[4] to pick colors from photos and other applications. Meanwhile, when connected to a HUAWEI Smart Magnetic Keyboard, three set-ups can be accessed: Laptop mode, Spilt mode and Studio mode – providing convenience for various uses. Adding a mouse to the combo, users can unlock a full PC-like experience while using the tablet. For both productivity and entertainment seekers, the tablet features six speakers equipped with HUAWEI SOUND for the first time ever[5], while supporting HUAWEI Super Device, which connects smart devices in a Huawei ecosystem seamlessly and upgrades working efficiency to the next level. The HUAWEI MatePad Pro 11-inch comes with an 8300 mAh battery that can accommodate 11 hours of video playback, juiced-up by a 66W HUAWEI SuperCharge. Offering two options in Thailand, the HUAWEI MatePad Pro 11-inch is available in WIFI version (8 GB+128 GB) at 24,990 baht and LTE version (GB+256 GB) at 29,990 baht. Pre-order from 12 August 2022 to 26 August 2022 grants exclusive perks for a free HUAWEI Smart Magnetic Keyboard, M-pencil 2nd generation and more at 12,282 baht value) and more special when customer can completed pre-register on HUAWEI Store website from 27 July 2022 to 11 August 2022 get free! City Travel Gift Package 2 at 1,690 baht worth. Pre-register  at the HUAWEI Store.

HUAWEI MateBook X Pro: a ‘Sleek but Powerful’ masterpiece laptop that responds to all needs at a superior level

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The HUAWEI MateBook X Pro is Huawei’s flagship laptop, known for its high-end design ranging from a matte and sleek magnesium alloy body that weighs only 1.26 kg, new color ‘Ink Blue’, to Huawei’s best 16-inch HUAWEI Real Color FullView Display. The display gives a resolution of 3.1K (3120 x 2080 pixels), brightness up to 500 nits, and color accuracy of DCI-P3 and sRGB dual-color gamut showing up to 1.07 billion realistic colors[6] certified by world-class institute TÜV Rheinland[7]. Aligned with Smart Office usage, the laptop also acts as the center of a HUAWEI Super Device, providing a full-cycle ecosystem at your fingertips, while adopting HUAWEI Free Touch allowing eight-way control through its touchpad. For processing-intensive jobs, the HUAWEI MateBook X Pro is run by a newly upgraded 12th Gen Intel® Core™ processor, and guaranteed for high-level uncompromising performance by Intel® Evo™. Packed with smart features for online meetings, the laptop includes the Meeting Master system, which includes AI Camera[8] featuring FollowCam, which can track the movements of speakers and keep them in the center of the screen, and Virtual Background offering a variety of meeting backdrops. The HUAWEI MateBook X Pro retails at 79,990 baht, with a special promotion from 27 July 2022 to 5 August 2022: 28,560 baht worth of offerings including HUAWEI MateView at 22,990 baht, a subscription to Microsoft Office Home & Student 2021 (Lifetime version) at 3,390 baht, HUAWEI Wireless Mouse (Blue) at 1,090 baht, and HUAWEI Backpack Swift at 1,090 baht. Customers can book a HUAWEI MateBook X Pro at the HUAWEI Experience Store and affiliated shops, as well as online channels at the HUAWEI Store and official Huawei shops on Shopee and Lazada.

HUAWEI MateBook 16s: a laptop that unlocks all creativity on a 16-inch screen for professional use

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The HUAWEI MateBook 16s comes with a 16-inch HUAWEI Real Color FullView Display touchscreen with a resolution of 2.5K giving vibrant pictures and color in sRGB dual-color gamut at 100%[9] and color display of up to 1.07 billion colors[10]. TÜV Rheinland has certified the laptop’s color accuracy, and its eye protection features namely Low Blue Light and Flicker Free, while 3D LUT technology, which controls hardware-level color calibration in every program, helps enhance the pro-level color display for professional photo and video editing. The laptop is framed with thin bezels, expanding the working space on the 90% screen-to-body ratio[11], with a 3:2 aspect ratio. The HUAWEI MateBook 16s is powered by a 12th Gen Intel® Core™ i7-12700H providing Max Turbo 4.70 GHz and up to 54W[12] of heat dissipation, and is able to handle high-resolution graphics and process huge files for gaming smoothly, guaranteed by Intel® Evo™ for its advanced innovation. HUAWEI Super Device is available for the laptop to connect and collaborate freely with other devices in the ecosystem. Bringing Smart Conference experience to life, it features a new 1080p AI Camera[13] supporting FollowCam and Virtual Background. Immersive surround sound speakers work with dual-microphones that can pick up voices within a 5-meter radius[14], with AI to reduce background noise coupled with Personal Voice Enhancement[15] accentuating the speaker’s voice while talking. The laptop comes with an 84 Wh[16] extra-large battery and a 135 W[17] HUAWEI SuperCharge Type-C charger, which can be used with other Huawei devices[18]. The HUAWEI MateBook 16s 12th Gen Intel® Core™ i7-12700H processor is available in Thailand at 56,990 baht. Pre-ordering from 27 July 2022 to 5 August 2022, customers will receive premium offerings at a total of 18,560 baht: a HUAWEI MateView GT 27-inch at 12,990 baht, Microsoft Office Home & Student 2021 (Lifetime version) at 3,390 baht, HUAWEI Wireless Mouse (Blue) 1,090 baht, and HUAWEI Backpack Swift at 1,090 baht. Customers can book products at the HUAWEI Experience Store and affiliated shops, as well as online channels at the HUAWEI Store and official Huawei shops on JD Central, Shopee, Lazada

HUAWEI MateBook D 16: an all-round upgraded laptop with a 16-inch screen boasting a light body and advanced performance

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Marking the first time that the HUAWEI MateBook D Series has adopted a 16-inch HUAWEI FullView Display, the HUAWEI MateBook D 16 features 4.6-mm thin bezels and a 90% screen-to-body ratio[19], providing a 16:10 aspect ratio of crystal-clear experience and on-the-go convenience thanks to its lightweight aluminum alloy body. Measuring a thin 18.4 mm and weighing only 1.7 kg, the laptop feels like other 15-inch laptops out there, but with a bigger screen. Its chipset is upgraded to a 12th Gen Intel® Core™ i7-12700H processor, which supports advanced graphics and gaming-level processing. As the center of a HUAWEI Super Device, the HUAWEI MateBook D 16 becomes a pathway to arrays of other Huawei smart devices. Like other laptops revealed on the same day, it offers a Smart Conference experience through a 1080p AI Camera[20] that tracks speakers’ movements in an 88° angle with FollowCam – and Virtual Background for the personal touch. The laptop comes with four microphones fueled with AI noise cancellation and Personal Voice Enhancement to make speakers’ voices clearer, covering a 5-meter radius. The HUAWEI MateBook D 16 gives access to a full numeric keypad with four shortcut keys, doubling the convenience while working together with the extra comfort of 1.5 mm high key travel in a soft-landing design. The HUAWEI MateBook D 16 12th Gen Intel® Core™ i5 is priced at 33,990 baht, while the i5 model is available at 39,990 baht. Customers can enjoy a pre-order promotion from 27 July 2022 to 5 August 2022, which offers a total of 10,560 baht value of gifts: a HUAWEI MateView SE at 4,990 baht, Microsoft Office Home & Student 2021 (Lifetime version) at 3,390 baht, HUAWEI Wireless Mouse (Blue) at 1,090 baht, and HUAWEI Backpack Swift at 1,090 baht. The HUAWEI MateBook D 16 12th Gen Intel® Core™ i5 can be pre-order at the HUAWEI Experience Store and affiliated shops, as well as online channels at the HUAWEI Store and official Huawei shops on JD Central, Shopee, Lazada as well as Thisshop. Customers can also book a HUAWEI MateBook D 16 12th Gen Intel® Core™ i7 only on the JD Central official Huawei shop.

The HUAWEI MateBook X Pro, HUAWEI MateBook 16s, and HUAWEI MateBook D 16 support the HUAWEI Mobile App Engine, while also giving customers peace of mind with a two-year warranty[21]

HUAWEI FreeBuds Pro 2: Experience powerful sound through Dual-Speakers co-engineered with Devialet, and enjoy up to 47 dB noise cancellation


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HUAWEI FreeBuds Pro 2 mark a new breakthrough in flagship TWS, providing Hi-Res audio through Dual-Speaker True Sound co-engineered with Devialet, one of the world’s leading sound engineering companies, certified for HWA and Hi-Res Wireless Dual HD Audio. The Dual-Speaker True Sound adopts digital cross-over technology with a sound algorithm developed by Huawei, 11 mm quad-magnet dynamic driver units, and an ultra-high-frequency planar diaphragm, enabling the bass of the HUAWEI FreeBuds Pro 2 to descend to 14Hz and the treble to rise to 48 kHz – enhancing the crystal-clear sound experience. Through the industry-leading Triple Adaptive EQ, HUAWEI FreeBuds Pro 2 are capable of ear canal self-adaptation and wearing self-adaptation. In addition to sound quality, HUAWEI FreeBuds Pro 2 continue to set new standards for TWS noise cancellation, introducing a new three-microphone stereo array design and Intelligent Dynamic ANC 2.0, offering wider noise cancellation frequencies, with up to 47 dB of noise cancellation. The HUAWEI FreeBuds Pro 2 is equipped with three microphones and a bone conduction microphone with beamforming technology, enabling more accuracy in ambient noise cancellation and human voice pick-up. Offering three varying sizes of soft silicone earbuds, HUAWEI FreeBuds Pro 2 also adopt an optimized and upgraded ergonomic design, making them more comfortable to wear. HUAWEI FreeBuds Pro 2 not only keep users’ favorite colors, Silver Frost and Ceramic White, but also add a new futuristic and technological color, Silver Blue. They also support wireless charging and fast-charging technology, taking only 10 mins for 2.5 hours of playback time. Users can enjoy a total of 30 hours’ playback with the case while ANC is off[22]. HUAWEI FreeBuds Pro 2 are now available for pre-order at only 6,499 baht with a value offer from 27 July 2022 to 5 August 2022: customers will receive HUAWEI Band 6 valued at 1,899 baht and HUAWEI Music Premium valued at 387 baht for purchase via the HUAWEI Experience Store and affiliated shops, and for purchase on online channels at the HUAWEI Store and official Huawei shops on Shopee and Lazada – receive a free HUAWEI Mini Speaker valued at 2,180 baht and HUAWEI Music Premium valued at 387 baht.

On this occasion, Huawei has also launched the HUAWEI MateView SE – retailing exclusively at 4,790 baht from 4,990 baht – as well as a router: the HUAWEI WiFi AX3 Pro – retailing at 2,590 baht – completing Huawei’s ecosystem connectivity in full circle. Customers can see details of smart devices revealed in HUAWEI APAC Smart Office Launch 2022 here.

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