In the current context, developing direct sales and controlling the Return on Investment of campaigns are essential issues for hotels. Digital advertising offers a wide variety of players (Google, Bing, Tripadvisor, Facebook, Instagram, etc.) and channels – to name but a few: Metasearch, Search, Display, Social. All these solutions correspond to different stages in the search and booking journey.
For this reason, having a multi-channel approach becomes key. However, it would be challenging to implement without the help of technology. With MediaGenius, the first platform of its kind in the market, the hotelier can develop coherent and yet personalised campaigns for each media in real-time from this intuitive and straightforward interface. All digital campaigns are available: Metasearch, Adwords, Retargeting, Display and Social, through a single access.
MediaGenius is also a robust reporting platform, attributed to its straightforward ergonomics. At a glance, the user can check the return on investment for each campaign and the performance per keyword. It also offers a unique attribution system that enables each booking to be allocated to a specific channel which optimises campaign costs.
Carole Adam, VP Sales & Marketing & E-Marketing of Des Hôtels et Des Îles, has been using MediaGenius for a few months to manage the digital marketing campaigns for four of the group’s hotels. She testifies:
“I was one of the very first users of MediaGenius to manage the digital marketing campaigns for four of our hotels. The results have been excellent, with improved returns on investment for each campaign managed and optimised on the platform. I appreciate most the ease of use of the tool and the clarity of the performance indicators. You can immediately understand what has to be done to optimise your campaigns, and you don’t need to be an expert. The support from the D-EDGE teams was excellent in enabling us to become more proficient in using the platform.”
Another testimonial from an Asia Pacific hotel that has also used MediaGenius commented:
“D-EDGE MediaGenius provides a complete platform for holistic digital media solutions to drive direct booking with lower distribution cost as compared to OTAs. It also assists in increasing visibility through social ads.
D-EDGE provides us with a complete solution for our digital marketing. The full service is hassle-free for our hotels, and we are delighted to have D-EDGE’s digital media team with their expertise executing the campaigns for us to obtain higher ROI for SKYE Suites.” Ari Foo, Area Director of Sales & Marketing – SKYE Suites
To support hoteliers, D-EDGE has decided to include an exceptional offer together with the launch of MediaGenius.
Jean-Louis Boss, Chief Digital Officer of D-EDGE Hospitality Solutions, explains:
“MediaGenius is a game-changer in terms of digital campaign management for hotels. In a context where hoteliers need to optimise their occupancy rate after tough months, well-targeted campaigns – especially in the domestic market or in a few well-identified markets – prove to offer excellent results. Therefore, we have decided to offer the first three months of licence fees complimentary to hotels so that they can enjoy the benefits without having to bear the cost.”
MediaGenius is fully integrated with D-EDGE CRS and is also compatible with all CRS on the market.
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* Offer reserved for new subscribers and valid for all new MediaGenius subscriptions made until midnight on 10 July 2021. The free offer applies to the subscription of the MediaGenius platform: for example, for a 50-room hotel that chooses all channels (Search, Metasearch, Display and Social), the discounted amount would be €600. The hotel owner is responsible for the set-up costs and, if applicable, the campaign costs.