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Vietnam Airlines enhances loyalty management with Sabre Dynamic Rewards

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Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced that Vietnam Airlines is the first carrier in Asia Pacific to leverage the industry-leading loyalty redemption solution, Sabre Dynamic Rewards. Marking a new milestone in its long-term alliance with Sabre, Vietnam Airlines is upscaling its Lotusmiles loyalty program and delivering an optimized offering to its customers. Equipped with new ways to redeem rewards across digital and offline channels, the Sabre solution, fuelled by the Sabre Commercial Platform, is providing an enhanced redemption experience for the carrier’s most frequent travellers.

With the adoption of Dynamic Rewards, Vietnam Airlines reiterates its commitment to refining the customer experience for its most loyal customers, by offering easy and seamless shopping flow that optimize the overall redemption booking process. As the fastest growing flag carrier in Southeast Asia, adopting this innovation will be instrumental to Vietnam Airlines’ continued success, both in and outside of Vietnam.

As demand for domestic and international travel is on the rise across the country, Vietnam Airlines has made customer-centricity essential to its business strategy. Sabre Dynamic Rewards enables an easy and flexible method for travellers to redeem rewards. For the carrier, it will optimize processes and deepen the breadth of the carrier’s existing reward platform, Lotusmiles, transforming it from a passive point-collecting program, into a dynamic program that delivers unique customer experiences. Powered by the Sabre Commercial Platform, Dynamic Rewards empowers Vietnam Airlines to seamlessly customize its offer to customers, supporting multiple redemption types, partner redemption options and end-to-end servicing for un-flown redemption bookings.

“Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers. Vietnam Airlines is taking a strategic stance on making loyalty management and personalization a priority. Sabre is proud to support their endeavour with our cutting-edge platform,” said Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines.

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