Priority Pass Partners with WithU to Offer Members Audio Fitness and Wellbeing Experiences while Travelling or at Home

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Collinson’s Priority Pass – the original and market-leading airport lounge and travel experiences programme – has announced a partnership with audio fitness app, WithU.

The partnership, a first-of-its-kind for a travel experiences programme, will allow Priority Pass Members easy access to a range of hyper-personalised fitness and wellbeing programmes, enabling them to train wherever and whenever they like, without having to break with their routine.

The partnership means that anyone who purchases a Priority Pass membership through prioritypass.com will automatically be able to redeem complimentary access to WithU. Studies have shown that, since the pandemic, while people are more health conscious than ever before, the majority either do nothing about it or struggle to find the time to exercise amid their busy lives. Through WithU, Priority Pass members can now unlock a unique fitness experience that enables them to maintain their training while they travel. WithU members can access workouts whenever they like, wherever they like, and with whichever coach they like.

Insights by Priority Pass’ parent company, Collinson, revealed travellers find virtual experience benefits catering to wellness and education to be the most appealing to enrich their travel journeys. By giving members access to a virtual lifestyle companion that can accompany them wherever they go and that caters to all fitness levels, Priority Pass is delivering in its mission to provide premium travel experiences that help to make every journey as seamless as possible.

The premium fitness app includes more than 1,000 audio-guided workouts across more than 20 different modalities. Each workout is delivered by one of their world-class coaches and incorporates the use of a 3D Avatar to help guide members on their form. It’s designed for all fitness levels and helps members through every step of their fitness journey: from the initial onboarding process through to the continued, reward-based incentivisation and gamification. WithU makes the whole fitness experience engaging and entertaining for its members.

“Since the pandemic, health and fitness has been a bigger priority for everyone across the world. Of course, for frequent travellers, it can be frustrating to break wellness routines”, said David Evans, Joint CEO, Collinson. “Not only do we want everyone to start their journey with Priority Pass, but we’re also looking at how we can provide value through travel-related benefits beyond this. Giving members access to WithU’s extensive range of convenient health and fitness workouts means they can keep up their healthy lifestyles, even when on their travels.”

“Travelling is such an integral part of our lives and without the right tools to hand, it can be hugely disruptive to people’s health and wellbeing. WithU exists to remove this disruption entirely”, said Steve Clarke, Founder and CEO. “Our partnership with Priority Pass provides their members access to WithU at any time, from anywhere in the world, giving them the opportunity to stay fit and feel their best no matter where they are. No longer does travelling mean a break from a fitness regime. Instead, you can continue to build healthy habits, and complete your favourite workouts somewhere new. Priority Pass members can now tap into thousands of workouts or personalised goal-specific programmes, to help keep their mind and body in check while they’re on the move.”

The WithU app is available in App Stores globally for download with content in English and Spanish languages. Retail members can register for their complimentary subscription to WithU as a benefit of their Priority Pass membership by visiting: withutraining.com/prioritypass

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