BIG Loyalty launches points conversion with ICBC


BIG Loyalty, a comprehensive lifestyle rewards platform under the AirAsia Group has added ICBC (Thai), China’s largest multinational banking company, as its latest points conversion partner, enabling ICBC (Thai) customers to convert their ICBC Everyday Rewards points to BIG Points.

From 1st July 2020 onward, ICBC (Thai) customers are able to convert 70 ICBC Everyday Rewards points to 1 BIG Point to make full redemption on AirAsia flights, or choose to pay partially with BIG Points. BIG Members can also use BIG Points to redeem hotels, activities, and even lifestyle deals such as food and beverage and shopping vouchers in the near future. The points conversion can be implemented by filling in the form provided at the bank or via ICBC Mobile Banking application.

Ba-wornpak Siripanich, BIG Loyalty Country Head – Thailand said, “We’re very proud to add ICBC (Thai) as our newest rewards partner and we believe ICBC (Thai) customers will be keen to benefit from this partnership. Besides enjoying our famous low fares, they can now save more by using BIG Points to redeem for flights and other great value travel and lifestyle products. There will be more options for BIG Members to redeem their BIG Points beyond travel in the near future as we work towards making BIG Points a comprehensive digital lifestyle currency for everyday use.”

Zhigang Li, Chairman of the Board of Directors Industrial and Commercial Bank of China (Thai) Public Company Limited, said “the Bank is very pleased to be partnering with BIG Loyalty Thailand in offering a new privilege to ICBC (Thai) credit cardholders in which customers can convert their ICBC Everyday Reward points to BIG Points in order to redeem AirAsia flights as well as many other rewards conveniently and fast. The Bank believes that this business partnership will set the foundations for future business partnerships between the two corporations.”

For more information on such privileges, please contact ICBC (Thai) Call Center at Tel. 02 629 5588 or visit

BIG Members can earn, convert, and redeem BIG Points with more than 300 partners worldwide including online portals, offline stores and financial institutions. For more information, please download the BIG Loyalty app or visit Follow us on Facebook and Instagram for the latest news and promotions.