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Saturday, December 10, 2022

Great Wall Motor strengthens nationwide partnership network at GWM Partner Meeting to contribute to business growth in Thailand

Great Wall Motor (GWM) recently hosted the GWM Partner Meeting under the ‘GWM Together for Tomorrow’ concept, inviting 74 business partners from across the country (totaling 102 people) to look towards future achievements of using clean energy vehicles packed with cutting-edge technology. The aim was to share the company’s progress in business operations for 2022 and business plans on various aspects. The conference was initiated to show appreciation to the partners for their trust and for working alongside the company. This reinforces GWM’s readiness to become an xEV leader willing to collaborate with all sectors to deliver exceptional products, services, and experiences to consumers as well as building a firm EV ecosystem in Thailand.

Led by Michael Chong, General Manager; and Narong Sritalayon, Managing Director, together with executives and employees from Great Wall Motor (Thailand), the GWM Partner Meeting at The Grand Fourwings Convention Hotel Bangkok commemorated the achievements with a statement about the strategies and business direction, sales operations plans and after-sales service, marketing and product launch plans, brand and corporate communications, as well as giving a warm ‘thank you’ to business partners for their constant support and trust. There were also discussions on various issues and on how to strengthen business operations and meet the needs of Thai people effectively. GWM expects that Thailand’s automotive industry in 2022 will be restored and grow after the Covid-19 measures are alleviated. Annual sales are predicted at around 850,000 units, up 12% year on year, of which, around 110,000 units (13%) of total sales will be electric vehicles. This is only the beginning of Thailand’s EV adoption and the growth of EV market which will continue to exponentially expand in the future. This means a great opportunity for the company and its partners doing business in the EV segment, where GWM specializes. The company is ready to become Thailand’s xEV leader, resonating the success of its 2 electric vehicles namely All New HAVAL H6 Hybrid SUV and ORA Good Cat which have sustained their popularity among Thai consumers. Both vehicles have maintained their leadership status in the segments of compact SUV, and 100% electric vehicle.

Michael Chong, General Manager of Great Wall Motor (Thailand), made the opening statement and expressed gratitude to partners from all over the country: “From the very first step of our business operations in Thailand and into the second year, our business allies have significantly driven GWM toward success and allowed us to strive to maintain the stature of ‘leader’ and ‘pioneer’ in Thailand’s automotive industry. On this special occasion, we would like to thank all partners in all sectors for their trust and confidence, enabling us to firmly win the hearts of Thai consumers. We will continue to strive to maintain our position as a leading brand in the alternative energy vehicle market by bringing new excitement to the automotive sector as well as improving the service functions in our online channels to enhance consumer experiences while adding value to sustainably contribute to economic and societal growth in Thailand.”

Narong Sritalayon, Managing Director of Great Wall Motor (Thailand), said: “GWM has operated its business with a commitment to becoming an xEV leader in Thailand while listening to consumers’ voices and delivering new experiences to truly become number one in the industry. We have brought a great difference to the Thai automotive industry with our ‘New Energy, New Intelligence and New Experience’ strategy, focusing on communicating with consumers via online platforms – with the GWM app at the epicenter of our business operations. We have practiced a ‘one-price’ policy, launched electric vehicles into the Thai market, elevated sales and after-sales services, and developed our products and services through a user-centric approach. All of this is supported by our partners, who are perceived as service providers. More and more have joined forces with GWM. Our gratitude goes to all partners for the trust they have bestowed on us. We strongly believe that with the help of all partners, we will set new standards in the EV sector and deliver impressive experiences that meet customer needs in a host of ways.”

“Stepping into its 2nd year of business operation, GWM has gained overwhelming trust from consumers, guaranteed by the delivery of more than 10,000 units of All New HAVAL H6 Hybrid SUV, All New HAVAL JOLION Hybrid SUV, and ORA Good Cat onto Thai roads. The number of followers on official social media platforms has reached 912,000 and the number of users of the GWM app exceeds 100,000. All of which reflects the fact that GWM has truly become a part of consumers’ lifestyles and journeys. We highlighted the importance of network expansion under the Online-to-Offline (O2O) policy, which will better accommodate Thai customers. As of now, GWM has opened a total of 54 GWM stores and aims to reach 80 stores by the end of this year,” added Narong.

In addition, GWM officially welcomed 35 new partners to its family and ensured readiness to open more Partner Stores in the future, highlighting the core business operations, which aim to focus on ‘new user experiences’ and driving the growth of the automotive industry.

GWM, as the ‘Global Intelligent Technology Company’, is committed to listening to consumers’ voices to create exceptional products, services and driving experiences while coordinating with various business partners to continue to build a total ecosystem in order to contribute to the growth of Thailand’s electric vehicle industry and economy in a steady and sustainable way.

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