Mitsubishi Motors (Thailand) Co., Ltd., in collaboration with Mitsu Metro Co., Ltd., have launched ‘Metro Life’, the latest showroom with new concept. It is the flagship Mitsubishi Dealer outlet by Mitsu Metro.
Metro Life is modeled after the rationale of Mitsubishi Motors’ global brand strategy ‘Drive your Ambition’. It embodies innovative and creative sales and service operations, and is developed as the archetype of Mitsubishi showrooms to improve customer satisfaction and enhance brand strength.
Mr. Morikazu Chokki, President and CEO, Mitsubishi Motors (Thailand) Co., Ltd. said, “We are pleased to collaborate with Mitsu Metro Co., Ltd. in transforming Mitsubishi showroom. The key to this advancement is focusing on customer demand, service and lifestyle with the desire to explore. Metro Life will be the model of our new lifestyle showrooms in other areas in the future.”
“Metro Life is our second Mitsubishi dealership after Mitsu Metro on Hatairat street, Min Buri district that has been operating for more than 5 years. Mitsu Metro has served more than 6,000 customers since its opening. As a flagship outlet, Mitsu Metro on Hatairat offers showrooms for new and used Mitsubishi cars, and vehicle maintenance facilities that is among the largest in terms of service bays and painting rooms. Therefore, we are very pleased to seize the opportunity to develop another flagship showroom. Today, Metro Life – the first new generation 1S Mitsubishi showroom, is ready to offer customers lifestyle activities that ‘Drive your Ambition’.” said Mr.Boonlert Boonvisut, Chairman, Metro Group of Companies.
Metro Life showroom has 434 sq. m. total functional space. The G floor features a reception area displaying a show or special edition model, together with a cafe. The co-working space is on the 1 st floor that provides services within an inspiring ambience. This can also function as lifestyle zone, while the 2 nd floor houses Mitsubishi’s model lineup.
Mr. Burin Boonvisut, CEO, Mitsu Metro Co., Ltd. said during the official opening, “We developed Metro Life to be customer-centric and aligned with ‘Drive your Ambition’, Mitsubishi Motors’ global brand strategy. We translate the strategy to tangible experience for customers in downtown Bangkok, focusing on new generation and families who are active in out-of-home as well as social media activities.”
Metro Life has experienced staff and plan to continuously deploy creative lifestyle activities in response to the new-generation customers’ interests such as art and music, food and wine tasting, travelling, and sports and health.
During its opening period, Metro Life displays a replica of the Mitsubishi Model A (the original Model A was first launched in 1917), It also presents an exhibition ‘Present from the Past’ that reinvents the presentation of art pieces by integrating paintings with AR (Augmented Reality) technology. The exhibition was developed by Pichaya O, the award-wining artist who has continuously worked with well-known brands from many industries.
Metro Life is located on 539/2 Gypsum Metropolitan Building, Sri-Ayudhya road, Thanon Phaya Thai sub district, Ratchathewi district, Bangkok, Tel. 0-2092-2777