Mitsubishi Motors Thailand Continues New Showroom Visual Identity Program

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Mitsubishi Motors (Thailand) Co., Ltd. continues to evolve its dealer outlets nationwide by implementing the new corporate look in line with the global brand strategy of ‘Drive your Ambition’.

Mr. Morikazu Chokki, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. said, “We have partnered with our dealer network nationwide to enhance customer experiences, one of the key missions is to bring high quality retail environment, and to strengthen Mitsubishi Motors’ brand image. Throughout FY2018, 34 outlets had completed the new design implementation as planned”.

The striking new design features black, white and gray color schemes with red dynamic lines as an accent. The architecture reflects the new Corporate and Visual Identity, with a “Dynamic Slope” as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experiences, while the cars are presented to make sure they’re seen as the key highlights.

In FY2019, Mitsubishi Motors Thailand plans for more 65 outlets to incorporate the new design, and to complete all 240 outlets upgrade by FY2021.

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