Volvo Witthayu – First Experiential Showroom – Opens on A Prime Location

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Volvo Witthayu, the latest Volvo showroom owned by GT Auto Co., Ltd. and located on a prime area of the plush Wireless Road, Lumphini district, recently held a grand opening reception and at the same time offered a unique opportunity for lovers of luxury, environmentally-friendly Volvo automobiles to sign up for their favourite model including the recently launched XC40 model at a special three-day “Midnight Sale”.

“The Volvo Witthayu Showroom has been especially designed to deliver the best service to clients in a relaxed atmosphere, both pre- and post-sale,” said Mr. Danai Chandrangam, General Manager of GT Auto Co., Ltd.  “It is a place where everyone will feel at home with the full product range on display whilst being briefed about Volvo safety, technology and purchase solutions in addition to the beauty of Volvo design.”

The design concept of Volvo Witthayu is based on contrasts:  Open versus secure, and warm versus cool. The etched glass facades with brass-framed Shop Window and Showroom Entrance features are designed to draw attention and to help the customer to focus on the products on display.  The natural properties of etched glass create a varied look throughout the day – white and solid during daylight hours and translucent during the evening.

The showroom is especially eye-catching at night when the external façade of LED lights creates a bright and colourful atmosphere.

The interior of Volvo Witthayu, in contrast to the sharp exterior, is warm and welcoming:  “The Street” area consists of product display areas, Car Studio, Accessory Hub, Consultation Points and the Car Delivery Area; whilst  “The Living Room” area includes the Reception Area, the Customer Lounge Area with different seating options, the Coffee Bay/Barista Bar Area, the Merchandise Shop and Kid’s Lounge.  “It’s all very Scandinavian in its clean appeal, functionality and ease of use, and a basis for inspiration through extraordinary design,” added Mr. Chandrangam.

GT Auto Co. Ltd. was appointed the authorized dealer for Volvo cars in February 2018 and opened Volvo Witthayu, Thailand’s first Volvo Retail Experience (VRE) Showroom and Service Centre on Wireless Road, which is designed in accordance with the latest “Volvo Retail Experience” (VRE) concept which highlights both the brand promise as well as the first class pre- and post-purchase service via four attributes: 1.Contemporary Luxury Experience 2. Understanding 3. Interaction and 4. Wellbeing.

Volvo Witthayu Service Centre is staffed with skilled technicians fully trained by Volvo to carry out after sales service.  Pick up service is also available within the 10 km radius of the Showroom.

“We are proud to be the official dealer of Volvo in Thailand,” said Mr. Winn Santipongchai, dealer principal of Volvo.  “As we are experienced in this business and have a very strong passion for the automotive market, we recognise the opportunities for Volvo in Thailand. The new showroom ably demonstrates just why Volvo customers tend to be so loyal to the brand – and often across generations.” Mr. Santipongchai is the owner of GT Auto Co., Ltd., a leading, multi brand automotive dealer with more than 20 years’ experience in retailing luxury car brands.

“With the current Volvo product ranges/growth strategy, combined with our market experience and plans for the Thai market strongly supported by Volvo Cars (Thailand) Limited, we are projecting 75% increase in sales in the next 3 years, also thanks to growing popularity of luxury car brands, stronger purchasing power amongst Thailand’s growing middle class, and political stability.” said Mr. Chandrangam in conclusion.