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Friday, July 19, 2024

Vietnam Golf Coast Targets Korean Market Successfully

Vietnam Golf Coast (VGC) clubs will be taking a roadshow to Korea this week to spread the gospel about the world-beating golf possibilities in Central Vietnam.

The region has emerged as a hub for golf travel in Asia thanks to an array of layouts designed by luminaries including European legends Sir Nick Faldo (Laguna Golf Lang Co), Luke Donald (Ba Na Hills Golf Club), and Colin Montgomerie (Montgomerie Links), as well as other huge names like Greg Norman and Robert Trent Jones Jr.

The area’s burgeoning reputation on the global stage was reflected during 2023, a year that saw the total number of rounds played on its courses reach an all-time high.

And Laguna Golf Lang Co and Montgomerie Links, two of the fulcrums of the VGC, a destination marketing effort linking Central Vietnam’s signature courses, will be spreading the gospel about the region at separate events in Seoul and then Busan. These events are part of a strategic initiative to attract more international visitors to Central Vietnam by showcasing its premier golf offerings.

In Seoul, the roadshow will feature an information session for media and tour operators keen to learn more about Danang, a city that has become a central hub for golf tourism in the region. Attendees can explore the unique attributes of Central Vietnam’s golf courses, hotels, and tourism destinations. Representatives from the Danang Tourism Promotion Center, under the management of the Danang Tourism Department, will also be present to provide insights and answer questions.

Following the Seoul event on July 8, the roadshow will move to Busan, where a similar program will be conducted to engage with local media and tour operators on July 12. The focus will be on highlighting the unparalleled golf experiences available in Central Vietnam, emphasizing the region’s capacity to offer a complete holiday package that includes world-class golf, exquisite cuisine, rich cultural heritage, and luxurious accommodations.

“This roadshow underscores the VGC’s commitment to promoting Central Vietnam as a premier golf destination and strengthening its ties with the Korean market,” said Le Vo Hoang Van, club manager at Montgomerie Links where Colin Montgomerie has fashioned old-world design elements into a challenging layout. “By bringing together key stakeholders from both countries, the VGC aims to create lasting partnerships and drive tourism growth.”

“Central Vietnam is truly one of Asia’s most complete golf destinations, offering brilliant year-round golf, great food, rich cultural heritage, and fantastic accommodation,” added Stephen Banks, director of golf at Laguna Golf Lang Co. “The region has long been a favourite of Korean golfers and their families. Therefore, we are excited to share this with our Korean friends and welcome them to experience everything our region has to offer.”

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