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Monday, July 22, 2024

Virgin Hotels Opens First London Location with Exclusive Perks

Virgin Hotels - logoVirgin Hotels, the distinguished luxury lifestyle hospitality brand, is thrilled to announce the opening of its first London location, Virgin Hotels London-Shoreditch. Bookings for stays are now live starting from August 1, 2024. This eagerly anticipated debut marks a significant milestone for the brand, further expanding its esteemed portfolio.

Guests booking directly with Virgin Hotels can enjoy an array of luxurious perks and personalized experiences by joining The Know, Virgin Hotels’ loyalty and preferences program. Members can access exclusive room upgrades, discounted member rates, special events, dining offers, and a complimentary daily cocktail hour.

Moreover, The Know members can link their accounts with Virgin Red, Virgin’s renowned rewards club, to earn booking points at Virgin Hotels London-Shoreditch. Starting today, guests will accumulate seven Virgin Points for every £1 spent on nightly room rates. Come October, Virgin Red customers will also have the opportunity to redeem their points for stays at the new London location, a thrilling addition to Virgin Red’s hotel redemption rollout.

Lobby Lounge.
Lobby Lounge.

Virgin Hotels London-Shoreditch is set to become the brand’s eighth hotel and the 17th property in the expansive Virgin Hotels Collection. Located at 45 Curtain Road in the vibrant Shoreditch neighbourhood, this 120-bedroom hotel brings the brand back to its origins in the city where Sir Richard Branson and the Virgin Group began their journey.

The hotel promises to gradually transform from opening on August 1, 2024, incorporating Virgin Hotels’ signature flair and cutting-edge technological features. This transformation will enhance the already luxurious experience, including the addition of the acclaimed Spanish restaurant BiBo, helmed by the world-famous chef Dani Garcia. Guests will also enjoy access to a private members club managed by the illustrious Ibizan group Blue Marlin, featuring a stunning rooftop bar, pool, restaurant, gym, and spa.

In celebration of its grand opening, Virgin Hotels London-Shoreditch offers the exclusive “Be The First” promotion. Guests who book before December 1, 2024, will receive a £75 dine + drink credit per stay, usable at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the Lobby Lounge. Reservations can be made via virginhotels.com/london-shoreditch or by emailing reservations.londonshoreditch@virginhotels.com, with rates starting at £300 per room per night.

This exciting addition to Virgin Hotels’ portfolio underscores the brand’s commitment to luxury and innovation and its deep connection to its roots in London. As Sir Richard Branson aptly states, “Returning to London with our first Virgin Hotels property is a homecoming for the brand. We’re bringing our unique approach to hospitality to the heart of Shoreditch, an area known for its creativity and vibrant culture.”

Virgin Hotels’ reputation for delivering exceptional guest experiences is well-reflected in the design and amenities of the London-Shoreditch property. From state-of-the-art technological innovations to thoughtfully curated dining options, every detail is crafted to ensure an unforgettable stay.

For more information about Virgin Hotels and to book your stay at the new London location, visit Virgin Hotels. Embrace the opportunity to be among the first to experience unparalleled luxury and exclusive benefits at Virgin Hotels London-Shoreditch.

Virgin Hotels continues to set new standards in the hospitality industry, blending luxury with innovative experiences. This latest venture in London is poised to become a landmark destination, embodying the spirit and ethos of the Virgin brand.

Virgin Hotels London-Shoreditch will become a prominent fixture in London’s vibrant hospitality scene by focusing on quality and innovation.




Written by: Kanda Limw







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