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Monday, July 22, 2024

Virtuoso Icons Boost Luxury Cruising’s Popularity in Tahiti

Virtuoso - logoVirtuoso®, the globally renowned network specializing in luxury and experiential travel, recently showcased the prowess of its top-tier cruise advisors, the 2024 Virtuoso Cruise Icons, aboard Windstar’s all-suite Star Breeze in French Polynesia. This prestigious event underscored the increasing allure of luxury cruising and its pivotal role in the travel industry.

On the picturesque voyage from June 20-27, 50 esteemed Virtuoso Cruise Icons, part of an elite group of 146 advisors from eight countries, experienced unparalleled luxury and hospitality. These advisors represent the top one percent of Virtuoso’s cruise sales, reaffirming their dominance in the luxury travel sector.

Virtuoso® Cruise Icons Make Waves In Increasing Cruising’s Popularity While Sailing Into Tahiti. - Photo credit all images - Garry Cohen
Virtuoso® Cruise Icons Make Waves In Increasing Cruising’s Popularity While Sailing Into Tahiti.

The cruise was not merely a leisure trip but a testament to the influential status of Virtuoso Cruise Icons. These advisors were honoured with a private event at the Presidential Palace in Tahiti, hosted by Moetai Brotherson, President of French Polynesia. This recognition highlights the importance of Virtuoso’s partnerships and the dedication of its advisors.

Cheryl Bunker, Virtuoso Vice President of Global Member Relations, expressed her gratitude, saying, “Virtuoso Cruise Icons are exceptional not only for their remarkable sales achievements but also for their unwavering support of our preferred partners. We are deeply grateful to Windstar for celebrating our top-tier advisors with such an iconic experience.”

Cruising is anticipated to be the most vital sector in tourism for 2024-2025, with Virtuoso’s Cruise Community projecting a significant surge. This prediction is supported by an impressive 100 percent increase in forward-looking cruises exceeding $50,000 per booking over the past 18-24 months. The most sought-after categories are Premium Ocean (34%), Luxury Ocean (27%), River (22%), and Expedition (15%).

Tahiti. - Photo credit all images - Garry Cohen

Virtuoso advisors are witnessing a notable rise in demand from new-to-cruise clients. According to a survey, 60 percent of advisors have seen an increase in first-time cruisers, with 62 percent of these novices seeking expert guidance and bookings from Virtuoso advisors. The demographic shift in cruising is evident, with 59 percent of advisors noting changes, including a 36 percent rise in bookings from Millennials and Gen Z. Additionally, 27 percent of advisors attribute the growing popularity to families choosing cruising, while another 27 percent observe a surge in female solo cruisers.

Cory Hagopian, Virtuoso Senior Vice President of Global Member & Partner Sales, emphasized the dynamic changes in the industry, stating, “Cruising is on the rise, and Virtuoso is at the forefront with our industry-leading advisors and premier cruise partners like Windstar. The introduction of new vessels, destination immersion, and expanded seasonality is exhilarating for our clients, whether they are repeat cruisers or first-timers. The collaboration between our Cruise Icons and partners ensures an elevated guest experience, enhancing cruising’s appeal to luxury-minded travelers.”

Through their association with Virtuoso, Cruise Icons can offer their clients exclusive benefits on over 400 select cruises annually across 13 cruise lines via the Virtuoso Voyages program. These benefits include a dedicated onboard host and additional perks valued from $500 per couple to several thousand dollars, depending on the sailing.

For more information on Virtuoso and its professional travel advisors, visit www.virtuoso.com.

This successful journey in Tahiti celebrated the achievements of Virtuoso’s top cruise advisors and highlighted the growing popularity and transformative trends in the luxury cruising sector. As Virtuoso Cruise Icons continues to lead the charge, the future of luxury cruising looks incredibly promising, with new opportunities and experiences awaiting discerning travellers worldwide.




Written by: Kanda Limw







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