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Thursday, July 25, 2024

Visa Thailand Grand Sale 2024: A Boost to Tourism and Economy

VISA - logoIn a landmark collaboration, Visa, a global leader in digital payments, and the Tourism Authority of Thailand (TAT) have unveiled the Visa Thailand Grand Sale 2024. This ambitious campaign is poised to invigorate international tourism and stimulate tourist spending across Thailand’s premier shopping venues, including King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn.

Thailand remains a top global destination, consistently attracting travellers worldwide. Tourism is a critical pillar of the Thai economy, with the Ministry of Tourism & Sports reporting that Mainland China, Malaysia, Russia, India, and South Korea are the top sources of inbound tourists. In the first five months of 2024 alone, over 14 million tourists visited Thailand, marking a remarkable 37.64% increase compared to the previous year.

Strengthening Tourism and Economy

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand.  Image from SPARK PR
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand.

Punnamas Vichitkulwongsa, Country Manager for Visa Thailand, expressed enthusiasm for the campaign: “With over two decades of collaboration with TAT and our partnerships with Thailand’s leading shopping institutions, we are thrilled to offer unprecedented deals and discounts to international cardholders using their Visa cards. Our ongoing efforts are crucial in attracting more international tourists, accelerating the recovery of the tourism sector, and creating new opportunities for cross-border commerce and retail businesses in Thailand.”

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, echoed these sentiments, stating, “We are delighted to launch the Visa Thailand Grand Sale 2024 in partnership with Visa. This initiative aligns with our roadmap to generate substantial tourism revenue this year. We aim to significantly boost the influx of international tourists and enhance their spending experience in Thailand. With an ambitious target of adding 3.5 trillion baht in revenue, this campaign will further solidify Thailand’s position as a premier shopping destination in Asia.”

Exclusive Deals for Visa Cardholders

Visa Thailand Grand Sale 2024.
From left to right: Wisit Suthatheerarat, Director, Ratchaprasong Square Trade Association (RSTA), Voralak Tulaphorn, Chief Marketing Officer, The Mall Group, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, Punnamas Vichitkulwongsa, Visa Country Manager for Thailand, Tanavan Arkaleephan, Senior Director, Tourist Relations, Siam Piwat Group, Siriluck Jeenkhee, Vice President – Sales Channel & Shop Inventory, King Power Corporation Co., Ltd.

Running until August 31, 2024, the Visa Thailand Grand Sale 2024 offers international Visa cardholders various exclusive discounts and deals at participating top-tier department stores across Thailand. Key offers include:

  • King Power Duty-Free: Enjoy a 500 THB discount with a minimum spend of 7,000 THB.
  • Siam Paragon, Emporium, EmQuartier, Emsphere: Receive a 500 THB cash voucher with a minimum spend of 7,000 THB per sales slip or a 1,000 THB cash voucher with an accumulated spend of 25,000 THB.
  • Emporium, EmQuartier, Emsphere: Receive a complimentary Visa tote bag with a minimum spend of 20,000 THB.
  • Siam Paragon, Icon Siam: Receive a 1,000 THB Siam gift card with a minimum spend of 100,000 THB.
  • Gaysorn: Receive a complimentary Visa tote bag and a 500 THB dining voucher with a minimum spend of 15,000 THB.

A Collaborative Effort for Growth

The Visa Thailand Grand Sale 2024 exemplifies a synergistic effort between Visa and TAT to drive economic growth through tourism. By offering unparalleled shopping experiences and attractive incentives, this campaign is set to enhance Thailand’s appeal as a top shopping and travel destination.

For more information, visit the Tourism Authority of Thailand and Visa Thailand websites.

 

 

 

Written by: Kanda Limw

 

 

 

 

 

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