The highly anticipated inaugural IBTM Asia Pacific event is set to make its grand debut on 19-20 March 2025 at the renowned AsiaWorld-Expo in Hong Kong. Organized by RX, the event promises to be a pivotal moment for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in the Asia Pacific region.
The Asia Pacific chapter of IBTM World has garnered support from esteemed international and regional associations including ICCA Asia Pacific, MPI, and IAPCO. These partnerships underscore the event’s commitment to excellence and innovation in the MICE industry.
Waikin Wong, Regional Director Asia Pacific at ICCA, expressed his enthusiasm about the collaboration: “I am thrilled about our partnership with IBTM Asia Pacific. This collaboration underscores our commitment to sustainability, legacy, and DE&I (diversity, equity, and inclusion), making the Asia Pacific region a compelling choice for international association events and business innovation. We look forward to working together to create impactful and meaningful experiences for our industry.”
The Asia Pacific MICE market is one of the fastest growing in the world, projected to reach a staggering $441.1 billion by 2025, with an impressive CAGR of 8.6%. This growth is driven by significant investments in infrastructure and the introduction of new airline routes, enhancing accessibility and connectivity within the region. IBTM Asia Pacific is poised to capitalize on this momentum, offering a premier platform for industry professionals to forge essential business connections.
Martin Boyle, CEO of IAPCO, highlighted the strategic importance of the region: “The Asia Pacific region is pivotal for the events industry due to its rapidly growing economies, diverse cultural landscapes, and world-class venues. It serves as a strategic gateway connecting East and West, offering unparalleled opportunities for business and networking. The region’s commitment to innovation and excellence makes it an essential destination for hosting international events that leave a lasting impact.”
The event is expected to attract over 250 pre-qualified buyers and 1,500 visitors from more than 20 countries across the Asia Pacific region. Exhibitors, buyers, and visitors will engage in two days of pre-scheduled one-to-one business meetings, educational sessions, and networking opportunities, making meaningful connections that will drive the industry forward.
Claudia Hall, Event Director for IBTM World and IBTM Asia Pacific, emphasized the event’s global significance: “IBTM is recognized as a world-leading showcase for the meetings and events industry. We are excited to bring IBTM to the Asia Pacific region and facilitate important business connections for local and international event professionals with key suppliers, destinations, and venues.”
Hall further commented on the strategic partnerships that will enhance the event: “We are delighted to have the support of our confirmed association partners. Working with them is paramount to our strategy to curate an experiential event program which will provide their membership and attendees with inspiration, insights, and exclusive networking opportunities.”
IBTM Asia Pacific will leverage innovative matchmaking technology and a pioneering Hosted Buyer Programme to create personalized appointment diaries, ensuring that buyers and exhibitors make only the most relevant and impactful connections. This approach guarantees meaningful business relationships and maximizes the event’s value for all participants.
As the MICE industry continues to evolve and expand, IBTM Asia Pacific stands as a beacon of opportunity and growth. For more information or to register interest, visit IBTM Asia Pacific.
Written by: Kanda Limw
