Leading online FX and CFD broker Axi has wrapped up the 2023/24 football season by launching their new campaign, The Mentality Edge, with a video featuring players of Manchester City Women.
The Mentality Edge stars Man City Women players Kerstin Casparij, Jess Park, and Mary Fowler, as they detail how to master their competitive edge in the game.
Hannah Hill, Head of Brand and Sponsorship at Axi, outlined the objective of the campaign- “As a responsible broker, the success of our traders is extremely important to us. Strategy, focus, and stamina are key aspects of winning in football. The mentality Edge aims to highlight that in life and work, focus, long-term goalsetting, the smart use of data, as well as patience and perseverance are key elements to success.”
Hill also shared her excitement for the new campaign, stating, “Working with Man City players is always very exciting, and our most recent campaign is no exception. The Mentality Edge is our first activation with Man City Women, and one we are extremely proud of.
“Not only did we have an incredible time creating content, but we’re also thrilled to emphasise the message that when it comes to achieving potential success and finding the edge, the essential qualities remain the same: preparation, strategy, and trusting the process.”
Having grown their sponsorship portfolio for the 2023/24 season, last year, the broker announced a partnership with LaLiga club, Girona FC, as their Official LATAM Online Trading Partner. This was followed by the launch of the Axi Penalty Challenge in spring, targeting exclusively the LATAM audience. Last year, Axi’s ‘Select Your Edge’ campaign featured Man City stars Erling Haaland, Kyle Walker, and Rodri to introduce new offerings. In addition to Man City and Girona FC, the broker also partners with Brazilian club Esporte Clube Bahia, as well as England international John Stones as Axi’s Brand Ambassador.
