Pelago, the innovative travel experiences arm of Singapore Airlines Group, has entered a strategic partnership with Primer, the premier unified infrastructure for global payments. This collaboration is set to revolutionize the travel payments landscape, enhancing customer experience, reducing costs, and driving operational efficiency for travellers worldwide.
By integrating Primer’s advanced payment infrastructure, Pelago is reconfiguring its payment stack to meet the diverse preferences of global travellers. This partnership enables Pelago to incorporate local payment methods, leverage multiple processors to cut processing costs, and bolster operational efficiency and fraud prevention through third-party integrations.
A Strategic Move for Global Growth
Pelago’s partnership with Primer comes at a pivotal moment, as projections forecast that revenue from travel and tourism in Asia will surge to an impressive US$326 billion by 2024, with a steady annual growth rate of 5.36% anticipated between 2024 and 2028. To capitalize on this burgeoning market, travel providers must navigate Asia’s complex and fragmented payments landscape—a challenge that a single processor alone cannot meet.
Through Primer’s robust infrastructure, Pelago can integrate multiple processors, ensuring resilience, reducing costs, and enhancing payment performance. This seamless integration allows Pelago to offer a variety of payment methods, creating a frictionless experience for global travellers and positioning the company to scale rapidly in new markets.
Voices from the Leadership
Kailash Madan, Head of Global Sales at Primer, highlighted the significance of this partnership: “Pelago is a trailblazing and ambitious organization that recognizes the pivotal role of payments as a differentiating factor and growth lever in a fiercely competitive industry. By partnering with Primer, they now have a robust platform that will enable them to seamlessly scale their payment processes, adapt to evolving business needs, and unlock their full potential.”
Altaf Dhamani, Chief Product Officer at Pelago, echoed this enthusiasm, stating: “It’s not possible to operate a global business using a single processor. With Primer, we can harness the power of multiple processors, allowing us to develop a cutting-edge payment strategy without depleting resources from our core business. While we are just beginning to explore Primer’s infrastructure, its ability to intelligently route payments and recover failed transactions is already transformative. We’re excited to expand our usage of Primer to continue revolutionizing how travellers connect, checkout, and engage with our experiences.”
Unlocking New Opportunities
This collaboration is more than just a technical upgrade; it represents a strategic alignment aimed at unlocking new growth opportunities for Pelago. By scaling to new markets faster and providing access to unique travel experiences that connect travellers to both global and local cultures, particularly in Singapore and destinations served by Singapore Airlines, Pelago is poised to redefine the travel experience.
As Pelago and Primer embark on this journey together, the travel industry can anticipate a wave of innovation that will set new standards for payment efficiency and customer satisfaction.
For more information, visit the official websites of Primer and Pelago.
Written by: Christine Nguyen
