Empowered by a sense of heroism and self-discovery, Marvel and Swarovski have collaborated to launch a new jewelry and home collection.
Each piece is inspired by an iconic Marvel comic book character, captured with exceptional savoir-faire and attention to detail. From every angle, Swarovski’s master cutting exemplifies each Super Hero’s iconic look with superb authenticity.
This marks the first Swarovski collaboration with Marvel, and it has given Swarovski Creative Director Giovanna Engelbert a chance to explore the attributes of strength, heroism, and responsibility through the exciting medium of Swarovski Crystals. Tapping into the 84-year legacy of Marvel and how Marvel characters inspire everyone around the globe to find the hero within themselves, this collaboration truly embraces the power and elegance of crystal in new and unexpected ways.
Swarovski Creative Director, Giovanna Engelbert, says, “Stan Lee was a master storyteller. He has given the world some incredibly influential and exciting Super Hero’s, so it has been a genuine honor to delve into these Marvel® favorites and express their individual qualities with our crystals.”
Peter Widmann, Head of B2B, collaboration & licensing at Swarovski, says, “Swarovski is proud to collaborate with Marvel to unite two beloved brands for an iconic jewelry and home collection. Both brands have a rich heritage, long-standing legacy, and are loved by customers all around the world – making this the perfect collaboration.”
INSPIRE YOUR ALTER EGO
Swarovski has created eight jewelry pieces, five crystal figurine collectibles, and a set of stickers inspired by Marvel Super Heroes: Spider-Man, Black Panther, Captain Marvel, Iron Man, and the Hulk. Each radiant piece is a statement of energy and goodness designed to unleash your inner Super Hero.
The Swarovski and Marvel jewelry and crystal figurine collectibles are available online and in Swarovski stores.
For more information, please contact:
Swarovski Global PR: global.pr@swarovski.com
