Centara Hotels & Resorts, Thailand’s premier hospitality operator, has announced a groundbreaking strategic partnership with Central Restaurants Group (CRG), a leader in the country’s food service industry. This collaboration aims to elevate the guest experience for CentaraThe1 members by offering a range of new, exciting benefits.
A New Era of Guest Benefits
CentaraThe1 members can now exchange their loyalty points for cash vouchers and other perks at CRG outlets throughout Thailand. This initiative significantly enhances the CentaraThe1 program, providing members with unprecedented flexibility and value. By redeeming 900 points on CentaraThe1’s official website, members receive a THB 100 CRG cash coupon, usable at popular dining venues such as Mister Donut, Auntie Anne’s, Pepper Lunch, Chabuton, Cold Stone Creamery, Yoshinoya, Tenya, Katsuya, Arigato, and Terraces de Bangkok.
Executive Insights
Tom Thrussell, Vice President of brand, Marketing, and digital at Centara Hotels & Resorts, emphasized the significance of this partnership: “This alliance with Central Restaurants Group underscores our commitment to enriching the Centara member experience. Our guests have a greater choice by offering the option to redeem points for cash vouchers and special menu items at CRG outlets. They can now enjoy benefits that span hotel experiences, retail, airlines, and restaurants.”
Chatchai Unahabhokha, Head of Strategy, JV, and Channel Management at CRG, expressed similar enthusiasm. “We are thrilled to collaborate with Centara Hotels & Resorts to add a new dimension to the CentaraThe1 loyalty program. We look forward to welcoming CentaraThe1 members to our diverse portfolio of restaurants, where they can create unforgettable memories and enjoy a wide array of unique dining options.”
Expanding Membership Perks
In addition to the new dining vouchers, CentaraThe1 members continue to enjoy many other benefits. These include access to movie tickets, spa and massage treatments, and buffet vouchers designed to enhance their overall experience. Signing up for a CentaraThe1 membership is quick and free, allowing new members to enjoy these exclusive perks immediately.
Strategic Impact
This partnership between Centara and CRG is set to revolutionize the loyalty program landscape in Thailand. By integrating hospitality and dining benefits, Centara and CRG are enhancing the value proposition for their guests and strengthening their competitive edge in the market.
Visit the CentaraThe1 rewards page for more detailed information about the new benefits and to start redeeming your points.
Written by: Supaporn Pholrach
