Unilever, a leading global organization dedicated to fostering sustainable positive impact, is extending support to consumers and poultry farmers struggling with rising production costs, as well as promoting good nutrition and wellbeing among Thais through the consumption of protein-rich foods such as eggs. Unilever Thailand is collaborating with Makro and Lotus, which are under the umbrella of CP AXTRA Public Company Limited, to organize the ‘Unilever X Lotus’s Makro to lower cost of living for Thais’ campaign, which entails the distribution of chicken’s eggs to customers nationwide upon the purchase of the selected Unilever items. This marks the inaugural collaboration among three prominent companies within the consumer goods, retail, and wholesale sectors, all working together to alleviate the cost of living for Thai people.
Mr. Apichat Saligupta, Vice President Customer Development, Unilever Thai Trading Limited, said: “The ‘Unilever X Lotus’s Makro to lower cost of living for Thais’ campaign has emerged through the collaborative efforts of prominent business partners in Thailand whose shared goal is to address the challenge of rising consumer goods production costs, a concern that affects the whole of society, especially farmers, entrepreneurs, and consumers. The campaign also underscores Unilever’s dedication to persistently generating positive impacts for the world and all people in a sustainable manner. We are therefore extending our support to enable Thai people to access highly nutritious food, aligning with the Ministry of Public Health’s initiative which promotes egg consumption among people of all ages to boost their physical growth and strength. We are delighted to partner with Makro and Lotus’s to accelerate the goals of the Poverty Alleviation Project. Through this collaboration, we aspire to empower Thai people, enabling them to fully contribute to fortifying our nation’s economy.”
Mr. Metin Ozyurtlu, Chief Commercial Officer, CP AXTRA Public Company Limited, said: “Chicken’s eggs are agricultural products significant for export and local consumption. They are highly nutritious, easy to find, and used in cooking a variety of dishes. Makro aims to promote positive nutrition among our clients through egg consumption. Hence, such campaign is conceived, responding to the needs of our targets – business owners and consumers alike.”
Ms. Pornpen Nartpiriyarat – Deputy Quality Director, Ek-Chai Distribution System Co., Ltd., said: “Thailand’s egg farming industry has evolved through time, evolving from small-scale operations to encompassing medium and large-scale enterprises. This development has been accompanied by the adoption of modern production technologies to enhance efficiency and productivity[1]. The production process is regulated by GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Point) standards, in compliance with Thai legislation, trade partner laws, and international principles[2]. We hold the conviction that the ‘Unilever X Lotus’s Makro to lower cost of living for Thais’ campaign initiative will play a pivotal role in harmonizing the equilibrium between egg demand and supply. Additionally, it will extend support to Thai egg traders by creating a market that bolsters the distribution of quality produce to consumers, thus enabling widespread access to standardized eggs.”
The partnership involving Unilever, Makro, and Lotus’s stands as a testament to the dedication of three prominent business organizations in Thailand. These entities operate with a strong sense of responsibility, considering the welfare of all members of society. The initiative ‘Unilever X Lotus’s Makro to lower cost of living for Thais’ campaign anticipates facilitating the distribution of over 1 million eggs to the people of Thailand. Moreover, it aims to inspire a realization regarding the significance of consuming eggs – a highly nutritious food source abundant in protein.
Cash in on the ‘Unilever X Lotus’s Makro to lower cost of living for Thais’ campaign at Lotus’s and Makro in your vicinity. Purchase qualifying Unilever products at Lotus’s, totalling 499 baht, to receive a complimentary pack of Lotus’s Fresh size L chicken’s eggs (carton of ten) valued at 54 baht. This offer is valid from August 17, 2023, to September 20, 2023, or until the supply of free products lasts. Alternatively, consumers buying participating Unilever products at Makro for 2,799 baht get a free pack of ARO eggs (30 eggs, size 3-4). This promotion runs from August 23, 2023, to September 19, 2023, or until the product supply lasts.
