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Saturday, May 25, 2024

Accor Plus appoints Renae Trimble as new CEO to drive growth and enhance member benefits

Accor Plus, Accor’s leading loyalty subscription programme in Asia Pacific, is thrilled to announce it has appointed a new CEO, Renae Trimble, who brings over 25 years of experience in the hospitality industry, 15 years of those years at Accor.

In her new role, Renae will be responsible for overseeing the growth and development of Accor Plus, ensuring the programme continues to provide valuable benefits and experiences for its 360,000 members.

Renae takes on the CEO position of Accor Plus after spending 5 years leading the Commercial Division for Accor Pacific where she was charged with driving commercial performance, strategy, loyalty, distribution and revenue for the group. Prior to this, Renae held numerous senior executive roles at Accor, in regional operations and with Accor’s central team – including Sales, Loyalty, Digital and Marketing.

Renowned for providing members with an unmatched travel, dining and lifestyle experiences, Accor Plus members enjoy exclusive benefits including behind the scenes, money-can’t-buy experiences at venues like Accor Stadium – home to the biggest and best sport and entertainment events in New South Wales, private dinners by Michelin-star chefs, as well as up to 50% off the best available room rate at over 1,000 hotels, resorts and holiday apartments across 20 countries.

Commenting on her appointment, Renae said, “I am honoured to be leading Accor Plus, a programme that I have been heavily involved in through my work at Accor Hotels, particularly over the last ten years. I am excited to be leading the team that I know is highly engaged and dedicated to delivering exceptional experiences to our members and we will continue to grow and evolve the programme to meet the changing needs and desires of our customers.

“We want to make Accor Plus the most competitive paid loyalty program in Asia Pacific and with the team we have in place and plans for expansion, we’re all excited for what’s to come”.

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