MUJI Thailand is moving beyond being merely a brand for everyday household items and has become a community connecting everybody. It has access to consumers in every aspect, with quality products to MUJI standards priced below 300 THB comprising approximately 1,500 SKUs or 53% of the total items over 3,000 product lines. All product categories and segments for daily life in every lifestyle are covered, to access a broad range of consumer segments. These are arranged functionally by usage and size of each target group and every consumer spend. MUJI Thailand keeps continuing to create awareness of the concept of everyday essentials under 300 THB that suit customers’ needs and budgets. They elevate your day-to-day experiences, to emphasize MUJI Items which are affordable with good quality, that are necessary in your daily life. Customers can enjoy exploring MUJI Items which are below 300THB at every MUJI Store.
Mr. Masashi Ooka, General Manager of Merchandising Division of MUJI RETAIL (Thailand) Co., Ltd. said that MUJI has set one of its missions to provide products and services that are essential to daily life, with genuine quality and ethical value, at fair and affordable prices in order to become an indispensable part of daily life for people. To achieve the mission, MUJI Thailand keeps continuing to create awareness of MUJI items less than 300 THB in every MUJI product category.
MUJI Thailand offers a total 3,000 product lines, from which the proportion of products less than 300 THB has now been expanded to 1,500 SKUs or 53% of the total items in Thailand. This covers every product category and particularly everyday household items and essentials required by consumers looking for quality products at a value price which they can afford, over and over again. The proportions of products under 300 reflect the range of product categories currently on offer. Some 82% of stationery and office equipment, 70% of kitchenware, 65% of health & beauty, 40% of T Shirts, Socks and Innerwear, 22% of bedding, 8% of storage items and 100% of items at MUJI Food and Coffee Corner, are under 300 THB.
Moreover, MUJI continues to improve product development through “selection of materials”, “streamlining of processes”, and “simplification of packaging” in order to provide genuine quality at affordable prices, even as inflation hits products fundamental to daily life. The proportion of MUJI products less than 300THB which contribute almost 1,500 SKUs can represent and emphasize our concept of fair price and affordabiliy among Thai consumers. We will continue to deliver the message to Thai market that “MUJI fulfils your essential everyday needs, with quality products at affordable prices.” In the near future, MUJI plans to expand a specific zone for less-than-300THB Items inside the store by gathering items from all product categories together in one area for consumers to be more convenient when shopping.
The highlighted products which are below 300THB include Jute Bag at 59THB, Cleaning items at 190THB, Portable Eyelash Curler at 150THB, Cut Cotton at 99THB, Socks at 119THB, Baumkuchen at 69THB and the new items of this season such as Triton Bottle Mini Mug at 190THB and many more.
Shop for over 1,500 items of quality MUJI products at less than 300 THB, covering every product category in everybody’s everyday life. There are also hit unmissable items at every MUJI store nationwide. For more details see Facebook: MUJI Thailand. Instagram: MUJI_Thailand / LINE Official Account : @MUJIThailand and online shopping at Central Online : https://www.central.co.th/th/muji & Lazada : https://www.lazada.co.th/shop/muji or easy delivery from GrabMart Application.
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