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Friday, June 21, 2024

Agoda Reveals Taiwan Leads the Pack of Wishlist Destinations Ahead Last Year’s Champion, Bangkok

Taiwan, Thailand, and Japan are the top searched destinations for travel until the year-end according to search data revealed by Agoda.com.

As the COVID-19 situation improves in many countries and social restrictions are being lifted, the travel itch that has been subdued for months now grows even stronger. Travelers are dreaming again of distance shores, as well as the option to explore their domestic travel scene.

Taiwan tops the travel escape searches list among all different traveler groups from couples to solo travelers, family or groups, beating last year’s champs – Thailand, which is knocked into the second most popular searched destination ahead of Japan, Vietnam, South Korea in the top five.  The United States, Australia, Hong Kong, Malaysia, and Indonesia complete the top ten. Agoda’s search data shows distinctions between destinations searched by type of travelers, with Japan and Thailand taking second and third spots of solo travelers, while more family travelers are searching for travel deals in Thailand, ahead of Vietnam.  For group travelers, Vietnam vies for the second spot ahead of Thailand for those traveling and also group travel has a more diverse range of destinations including the Philippines and Israel, which don’t feature in the top ten for all travelers.

While in 2019, there was a clear mix of international search destinations across the Asia Pacific, now with fewer markets for international travelers open, Taiwan is receiving the bulk of searches – by Agoda domestic and international travelers. It is a key destination in the second half of 2020, dominating the list with seven of the most popular destinations in the top 10—Hualien (#1), Yilan (#2), Taipei (#3), Kenting (#4), Taitung (#6), Nantou (#8), and Taichung (#10). This marks a dramatic change from 2019, which featured a more diverse set of travel choices from across Asia.

Agoda dives into most searched cities

Hualien, Yilan, and Taipei are the most popular destinations searched for stays in the latter part of 2020, with Hualien and Yilan appearing as newcomers in this year’s top 10. Bangkok and Tokyo, the top two most searched destinations during 2019, fell to seventh and ninth spot respectively, while Taipei (#3) holds the same position as last year.

Hualian, with its port city and stretches of coastal beaches and walks, is the most popular destination for all categories of travelers, except for Solo travelers who opt for Tokyo. Yilan – known for its great natural landscape, Cold Spring, and local delicacies – holds the second-highest appeal to group and family travelers. Other cities with abundant nature that are being considered by family travelers are the coastal city of Taitung, and Nantou, where travelers can escape to the serenity of the Sun Moon lake. The couples are eyeing Taipei, while Solo travelers, who prefer big cities that offer plenty of cultures and a vibrant nightlife, are dreaming of Tokyo and Bangkok.

For couples, this year’s destination wishlist is lead by Hualian, Taipei, Bangkok, followed by Yilan, and Jeju Island, a shift in gears from last year’s couple searches which lead with Bangkok, Tokyo, Pattaya, Bali, Taipei. Families too are searching to alternative off the beaten path and less crowded destinations this year compared to 2019’s Tokyo, Bangkok, and Okinawa Island hot spots.  Instead, this year’s wishlists are led by Taiwanese destinations Hualien (#1), Taipei (#2), and Yilan (#4) in the top five, with Bangkok(3#) and Jeju Island (#5) also taking a spot.

Group travelers have shifted their searches to countryside destinations of Hualian, Yilan, Nantou, Taitung, and Kenting for travel in the remaining of 2020, a shift from beach destinations like Batangas (Philippines), Pattaya (Thailand), Okinawa Main Island (Japan), that featured as the top three searches in 2019.

Interestingly, for solo travelers, Tokyo, Bangkok, and Taipei firmly hold their spots and emerge as the top searched cities in both 2019 and 2020, with Hualian (#7), Jeju Island (#8), and Okinawa Main island (#9) making a debut this year. Singapore, Bali, and London which were Solo travelers’ most searched destinations in 2019 are missing from this year’s wishlists.

After spending some time with travel restrictions in place, travelers are shifting their travel searches away from well-known tourist destinations to lesser-known places and moving towards nature and beaches instead of city breaks.

“While Agoda’s search data has seen a shift toward domestic destinations as regulations are being eased for domestic travel, people are still dreaming about international travel adventures. What Agoda’s data is showing us is there is still a hunger to travel, people are enjoying exploring their own countries whether alone, with family, or with friends. But most importantly,  they still have hope that travel corridors will open later this year to some key markets where COVID has been more contained, and are looking out for great deals for when they do,” said. Tim Hughes, Vice President of Corporate Development, Agoda.


Most searched city destinations for 1 Jun – 31 Dec 2020

All Couple Family Group Solo
Gold Coast Gold Coast Gold Coast Gold Coast Sydney
Sydney Sydney Sunshine Coast Sunshine Coast Melbourne
Melbourne Melbourne Margaret River Wine Region Hunter Valley Gold Coast
Bali Bali Sydney Bali Bangkok
Margaret River Wine Region Margaret River Wine Region Cairns Perth Bali
Sunshine Coast Perth Bali Stanthorpe Tokyo
Perth Sunshine Coast Perth Launceston Phuket
Cairns Cairns Melbourne Brisbane Perth
Bangkok Bangkok Port Douglas Stanley Brisbane
Phuket Phuket Queenstown Quy Nhon (Binh Dinh) Margaret River Wine Region

                                    Most searched city destinations for 1 Jun – 31 Dec 2019

All Couple Family Group Solo
Bali Bali Bali Bali Bali
Tokyo Tokyo Singapore Hua Hin / Cha-am Tokyo
Sydney Sydney Melbourne Goa Bangkok
Melbourne Bangkok Tokyo Port Macquarie Melbourne
Bangkok Melbourne Sydney Melbourne Sydney
Singapore Singapore Gold Coast Sydney Pattaya
Gold Coast Phuket Phuket Phuket Singapore
Phuket Pattaya Osaka Ilocos Sur Hong Kong
Hong Kong Gold Coast Bangkok Byron Bay Brisbane
Pattaya Brisbane Kuala Lumpur Richmond (BC) Kuala Lumpur
  • This year Bali loses its crown to the world-famous Gold Coast as the most searched destinations for Aussies.


  • The top ten Aussie searches are: Gold Coast, Sydney, Melbourne, Bali (Indonesia), Margaret River, Sunshine Coast, Perth, Cairns, Bangkok (Thailand), and Phuket (Thailand)


  • While Melbourne and Sydney feature on the couple, family, and solo traveler lists, neither make the cut for group travelers who show different destination preferences including Hunter Valley (NSW) (#3), Stanthorpe (QLD)(#6), Launceston(#7), and Stanley (TAS) (#9) that are not on other lists.


  • Seven out of ten cities most searched destinations are domestic, compared to only three in 2019 when Bali ranked the first across all traveler types.


 Great Britain

                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Pattaya Pattaya Dubai Bali Pattaya
Bangkok Bangkok London Boracay Island Bangkok
London London Phuket Johannesburg London
Phuket Phuket Hong Kong Palawan Bali
Bali Bali Maldives Islands Saint-Aignan Hong Kong
Dubai Maldives Islands Tokyo Nakhonratchasima Paris
Maldives Islands Dubai Bangkok Sapa Dubai
Hong Kong Manchester Bali Hanoi Tokyo
Tokyo Tokyo Paris Yogyakarta Seville
Manchester Hong Kong New York (NY) Kamena Vourla Yokohama
                                 Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
London London London Boracay Island London
Bali Bali Dubai Dubai Pattaya
Bangkok Bangkok Paris Praia Da Rocha Bangkok
Pattaya Pattaya Bangkok Paris Paris
Paris Las Vegas (NV) Bali Batangas Las Vegas (NV)
Las Vegas (NV) Paris New York (NY) London Singapore
Dubai Phuket Las Vegas (NV) Kuala Lumpur Bali
Phuket Hong Kong Istanbul Bali Amsterdam
New York (NY) Tokyo Barcelona Baler New York (NY)
Hong Kong Singapore Tokyo Nuremberg Dubai 
  • The Brits are looking to shake the cabin fever off with a summer holiday overseas with eight of the ten most searched international destinations.


  • London (#3) and Manchester (#10), making a debut this year, are the only two domestic destinations on all travelers’ lists.


  • Couples are dreaming of their trips to the tropics including Pattaya, Bangkok, Phuket, Bali, and Maldives Islands.


  • Only two European destinations make the family traveler list – London (#2) and Paris (#9).


  • British family travelers are still dreaming of long-haul journeys to spend their holiday, with Dubai topping the list. It is the only traveler type that features US destinations, New York (#10).


  • This year, all travelers, couple travelers, and solo travelers have no US destinations on the list, unlike last year where travelers when searches for Las Vegas and New York made the top 10.


  • Group travelers are looking to explore new destinations off the beaten track such as Thailand’s Nakhonratchasima (#6), Vietnam’s Sapa (#7), and Greece’s Kamena Vourla (#10).



                                   Most searched destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Bali Bali Bali Kyoto Bali
Jakarta Jakarta Yogyakarta Takayama Jakarta
Yogyakarta Bandung Bandung Bali Bandung
Bandung Yogyakarta Tokyo Bandung Yogyakarta
Singapore Bangkok Jakarta Jakarta Singapore
Tokyo Singapore Singapore Malang Seoul
Bangkok Malang Bangkok Tokyo Tokyo
Malang Puncak Osaka Songkhla Bangkok
Puncak Surabaya Malang Lombok Malang
Surabaya Bogor Seoul Bandar Lampung Tangerang
                                    Most searched destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Bali Bali Bandung Bandung Bali
Bandung Bandung Bali Puncak Bandung
Yogyakarta Jakarta Yogyakarta Bali Jakarta
Jakarta Yogyakarta Jakarta Yogyakarta Yogyakarta
Malang Malang Malang Malang Malang
Puncak Puncak Puncak Bogor Puncak
Bogor Bogor Singapore Solo (Surakarta) Bogor
Singapore Singapore Bogor Jakarta Bangkok
Kuala Lumpur Surabaya Tokyo Pangandaran Semarang
Semarang Kuala Lumpur Kuala Lumpur Kuala Lumpur Singapore
  • Bali is listed in the first place for all travelers, couples, and solo travelers for two consecutive years.


  • Seven out of 10 top searched wishlist destinations are within Indonesia for 2020, compared to eight in 2019, as Indonesians dream of international travel post-COVID.


  • Singapore jumps from #8 to #5 in 2020, ahead of new international wishlist destinations, Tokyo and Bangkok, (#6 and 7 respectively). Kuala Lumpur falls out of the top 10.


  • Surabaya debuts at the tenth on all traveler list.


  • Japan destinations jump up the ranks for wishlist travel in 2020, with both families and group travelers searching for Tokyo, plus Osaka (Families) and Kyoto and Takayama (Group).


  • Family travelers show strong interest as half of the destinations are overseas.


  • Group travelers’ top two most searched destinations are Japan’s Kyoto and Takayama.


  • Couple travelers’ wishlist, on the other hand, has the lowest number of international destinations but includes Seoul, Songkhla, Kyoto, Osaka, Tokyo. Last year, only Singapore, Bangkok, and Kuala Lumpur were on the list.



                                    Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Okinawa Main island Tokyo Okinawa Main island Okinawa Main island Tokyo
Tokyo Okinawa Main island Tokyo Osaka Okinawa Main island
Kyoto Kyoto Kobe Kobe Sapporo
Bangkok Bangkok Kyoto Tokyo Osaka
Osaka Osaka Osaka Aizuwakamatsu Bangkok
Sapporo Pattaya Honolulu (HI) Hamamatsu Kyoto
Pattaya Sapporo Izu Suwa Fukuoka
Kobe Kobe Atami Nagahama Pattaya
Fukuoka Fukuoka Miyakojima Gifu Kobe
Bali Izu Sapporo Shirahama Yokohama
                                    Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Tokyo Bangkok Tokyo Pattaya Tokyo
Bangkok Tokyo Okinawa Main island Kyoto Bangkok
Seoul Seoul Bangkok Kobe Seoul
Osaka Pattaya Osaka Tokyo Osaka
Okinawa Main island Osaka Seoul Okinawa Main island Sapporo
Taipei Fukuoka Taipei Shirahama Taipei
Pattaya Taipei Sapporo Khao Yai Fukuoka
Fukuoka Okinawa Main island Singapore Seoul Pattaya
Sapporo Kyoto Fukuoka Osaka Kyoto
Kyoto Sapporo Bali Batangas Nagoya 
  • This year, Japanese destinations take the top three spots on the travelers’ searches, knocking Bangkok to fourth place and Seoul out of the top 10.


  • Okinawa Main Island, known for its subtropical climate and local food, jumped from the fifth in 2019 to the first place this year on all traveler search list. It also tops the lists for family travelers and group travelers.


  • Many Japanese destinations make a debut in this year’s top ten including, Izu, Hamamatsu, and Aizuwakamatsu. Kobe enters at the eighth on all travelers and couples list, the fourth on the family traveler list, and the ninth on solo traveler lists.


  • Honolulu (HI) appears for the first time as the sixth most searched destination among family travelers and is the only international destination on the family traveler list.


  • Group travelers in 2019 were the traveler type that preferred overseas destinations with most, with half of the destinations on the list being overseas. However, in 2020 it is the only traveler type that features no international destinations in the top ten.


South Korea

                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Jeju Island Jeju Island Jeju Island Jeju Island Jeju Island
Seoul Seoul Seoul Busan Seoul
Busan Busan Busan Seoul Maldives Islands
Gangneung-si Gangneung-si Sokcho-si Gapyeong-gun Busan
Sokcho-si Sokcho-si Gangneung-si Gangneung-si Gangneung-si
Yeosu-si Bali Yeosu-si Namhae-gun Bangkok
Incheon Incheon Incheon Sokcho-si Tokyo
Bangkok Yeosu-si Bangkok Yeosu-si Sokcho-si
Bali Bangkok Geoje-si Buan-gun Pattaya
Maldives Islands Maldives Islands Bali Taean-gun Yeosu-si
                                  Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Jeju Island Jeju Island Jeju Island Da Nang Tokyo
Seoul Seoul Da Nang Jeju Island Seoul
Osaka Osaka Osaka Okinawa Main island Fukuoka
Tokyo Tokyo Seoul Seoul Osaka
Da Nang Fukuoka Okinawa Main island Busan Jeju Island
Fukuoka Bangkok Fukuoka Boracay Island Bangkok
Busan Bali Busan Osaka Busan
Bangkok Da Nang Nha Trang Nha Trang Sapporo
Boracay Island Busan Tokyo Hoi An Kyoto
Bali Boracay Island Hoi An Sokcho-si Taipei 
  • Jeju Island tops the wishlist for Korean travelers for the latter part of 2020, followed by Seoul and Busan in the top three across all traveler groups except Solo, where the Maldives knocks Busan into the fourth spot.


  • Still, hope for international travel remains, especially for the Solo traveler list which features Maldives Islands (#3), Bangkok (#6), Tokyo (#7), and Pattaya (#9).


  • Across all travel types, only Bangkok and Bali make the list. Japan slides right out of the top ten, with Osaka, Tokyo, Fukuoka, all being replaced by Korean destinations in 2020.


  • Korean group travelers are enthusiastic to explore their own country with no international destinations on the list.


                                  Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Kuala Lumpur Kuala Lumpur Kuala Lumpur Bentong Kuala Lumpur
Penang Penang Langkawi Alleppey Bangkok
Langkawi Langkawi Penang Port Dickson Penang
Port Dickson Malacca Port Dickson Malacca Langkawi
Malacca Bangkok Malacca Langkawi Tokyo
Bangkok Port Dickson Cameron Highlands Cameron Highlands Singapore
Kota Kinabalu Genting Highlands Kota Kinabalu Kuching Malacca
Cameron Highlands Tokyo Bangkok Kota Kinabalu Johor Bahru
Tokyo Ipoh Genting Highlands Koh Samui Kota Kinabalu
Genting Highlands Johor Bahru Seoul Taiping Taipei
                                   Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Kuala Lumpur Kuala Lumpur Kuala Lumpur Malacca Kuala Lumpur
Malacca Penang Malacca Kuala Lumpur Penang
Penang Malacca Penang Port Dickson Malacca
Bangkok Bangkok Port Dickson Cameron Highlands Bangkok
Port Dickson Genting Highlands Bangkok Penang Singapore
Genting Highlands Port Dickson Genting Highlands Hat Yai Johor Bahru
Ipoh Ipoh Ipoh Ipoh Kota Kinabalu
Hat Yai Johor Bahru Cameron Highlands Langkawi Genting Highlands
Cameron Highlands Langkawi Hat Yai Bangkok Kuching
Langkawi Hat Yai Langkawi Genting Highlands Port Dickson 
  • According to Agoda’s search data, Malaysians favor domestic destinations this year, with the nation’s capital Kuala Lumper placed at a top spot across different traveler type lists, except Group, where Bentong is the most searched.


  • While Kuala Lumpur and Penang are among the top three across all, couple, family, and solo traveler lists, they are not on the group traveler search lists.


  • On international destinations, Tokyo and Seoul leap into the top ten this year, at ninth for all travelers and tenth for family travelers, respectively.


  • Bangkok is still on Malaysian’s mind but slips from fourth to sixth spot this year.


  • More solo travelers aim to travel to Bangkok (#2) this year, a jump from #4 last year. 



                                Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Manila Manila Boracay Island Boracay Island Manila
Boracay Island Boracay Island Manila Batangas Boracay Island
Cebu Bohol Palawan Manila Palawan
Bohol Cebu Cebu Davao City Bohol
Palawan Palawan Bohol Tagaytay Tokyo
Baguio Batangas Baguio Siargao Islands Cebu
Batangas Tagaytay Batangas Palawan Baguio
Siargao Islands Baguio Seoul Cebu Siargao Islands
Tagaytay Bangkok Siargao Islands Angeles / Clark Bangkok
Bangkok Singapore Osaka Cavite Seoul
                                  Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Manila Manila Manila Batangas Manila
Cebu Cebu Boracay Island Boracay Island Cebu
Batangas Boracay Island Batangas Cebu Boracay Island
Boracay Island Batangas Cebu Subic (Zambales) Batangas
Tagaytay Tagaytay Hong Kong Manila Singapore
Hong Kong Palawan Tagaytay Nasugbu Tokyo
Subic (Zambales) Hong Kong Subic (Zambales) Bataan Davao City
Palawan Subic (Zambales) La Union La Union Hong Kong
La Union La Union Baguio Bohol Palawan
Bohol Bohol Bohol Laguna Taipei 
  • The Filipino are dreaming about local retreats. Manila is a winner for all, couples, and solo traveler types. It’s second for family travelers and third spot for group travelers.


  • Popular destinations that appear on every traveler type list are Manila, Boracay, Cebu, and Palawan.


  • Group travelers are most keen to travel domestically with all top ten most searched destinations within the Philippines.


  • Mountain town, Baguio, is not on group travelers’ mind, but is in the rest of the traveler types lists.


  • Solo travelers are inclined to explore overseas metropolitan cities of Tokyo (#5), Bangkok (#9), and Seoul (#10).



                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Hua Hin / Cha-am Hua Hin / Cha-am Hua Hin / Cha-am Pattaya Bangkok
Pattaya Pattaya Pattaya Hua Hin / Cha-am Pattaya
Bangkok Bangkok Khao Yai Khao Yai Hua Hin / Cha-am
Khao Yai Khao Yai Chiang Mai Kanchanaburi Khao Yai
Chiang Mai Phuket Kanchanaburi Koh Kood Phuket
Phuket Kanchanaburi Rayong Rayong Chiang Mai
Kanchanaburi Chiang Mai Phuket Koh Chang Tokyo
Rayong Rayong Bangkok Seoul Kanchanaburi
Koh Kood Koh Kood Koh Chang Chanthaburi Chonburi
Chonburi Chonburi Prachuap Khiri Khan Osaka Krabi
                                Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Pattaya Pattaya Pattaya Pattaya Bangkok
Hua Hin / Cha-am Bangkok Hua Hin / Cha-am Hua Hin / Cha-am Pattaya
Bangkok Hua Hin / Cha-am Khao Yai Khao Yai Hua Hin / Cha-am
Khao Yai Khao Yai Rayong Rayong Chiang Mai
Chiang Mai Phuket Bangkok Chanthaburi Khao Yai
Phuket Chiang Mai Chonburi Koh Chang Phuket
Chonburi Chonburi Chiang Mai Phuket Tokyo
Rayong Rayong Phuket Chiang Mai Chonburi
Kanchanaburi Kanchanaburi Chanthaburi Kanchanaburi Kanchanaburi
Chanthaburi Khao Kho Tokyo Chonburi Rayong
  • Beach destinations like Hua Hin / Cha-am and Pattaya are the most popular search destinations for Thais.


  • Hua Hin / Cha-am takes Pattaya’s crown moving to the top spots of most searched destinations on all traveler, couple traveler, and family traveler lists in 2020.


  • Pattaya maintains its first place on the group traveler list, whereas Bangkok remains first on the solo traveler list.


  • Koh Kood, known for white sand and beautiful beaches, is a newcomer on all traveler list (#9), couple (#9), and group traveler list (#5).


  • Six out of ten destinations for family travelers are beach destinations.


  • Bangkok is in the third place for all travelers and couple travelers, the first for solo travelers. But for family travelers, Bangkok is on the 8th (a fall from 5th last year).


  • Group travelers’ wishlists showed interest in international travel with Korea’s Seoul (#8) and Japan’s Osaka (#10) on the list.



                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Hualien Hualien Hualien Hualien Hualien
Yilan Yilan Yilan Yilan Taipei
Kenting Kenting Taitung Nantou Taichung
Taitung Taipei Kenting Taitung Nantou
Nantou Taitung Nantou Kenting Tainan
Taipei Nantou Taichung Taichung Yilan
Taichung Taichung Taipei Taipei Taitung
Tainan Tainan Tainan Penghu Kaohsiung
Kaohsiung Kaohsiung Chiayi Tainan Kenting
Chiayi Penghu Penghu Miaoli Tokyo
                               Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Tokyo Tokyo Okinawa Main island Okinawa Main island Tokyo
Okinawa Main island Taipei Tokyo Yilan Taipei
Taipei Okinawa Main island Yilan Kenting Osaka
Osaka Osaka Osaka Taipei Taichung
Yilan Taichung Kenting Taichung Bangkok
Taichung Yilan Hualien Taitung Seoul
Kenting Kenting Taipei Hualien Kaohsiung
Hualien Tainan Taichung Tainan Tainan
Tainan Hualien Taitung Nantou Kyoto
Bangkok Bangkok Tainan Noboribetsu Hong Kong 
  • Taiwanese travelers are looking to discover the country’s treasure in their own backyard in 2020.


  • Domestic destinations dominate the top ten destinations on all, couple, family, and group traveler type lists.


  • Hualien, renowned for its Ch’ing-Shui Cliff, supersedes all destinations and take the first spot on every list, a big jump from last year’s number eight spot.


  • Yilan is on the second place of almost every list, except for solo where it comes in at #6.


  • Taiwanese solo travelers showing interest in urban cities outside the country in 2019 such as Tokyo, Osaka, and Bangkok, this year showed strong support to local communities, with almost all destinations featured in the list this year are domestic destinations, except Tokyo, placed at tenth for solo travelers.


                          Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Las Vegas (NV) Las Vegas (NV) Myrtle Beach (SC) Boracay Island Pattaya
Myrtle Beach (SC) Bangkok Orlando (FL) Myrtle Beach (SC) Bangkok
Bangkok Myrtle Beach (SC) Las Vegas (NV) Bali Tokyo
Cancun Bali Cancun Ocean City (MD) Las Vegas (NV)
Orlando (FL) Cancun Honolulu (HI) Las Vegas (NV) Hong Kong
Tokyo Orlando (FL) Tokyo Bohol Bali
Bali Pattaya Bangkok Subic (Zambales) Seoul
Honolulu (HI) Tokyo Panama City (FL) Rome Honolulu (HI)
Pattaya Manila Los Angeles (CA) Jeju Island Cancun
Manila Honolulu (HI) Destin (FL) Traverse City (MI) Manila
                            Most searched city destinations for 1 Jun – 31 Dec 2019
All Couple Family Group Solo
Tokyo Tokyo Tokyo Boracay Island Tokyo
Bangkok Bangkok Los Angeles (CA) Batangas Bangkok
Bali Bali Las Vegas (NV) Nasugbu Pattaya
Las Vegas (NV) Las Vegas (NV) Osaka Cebu New York (NY)
New York (NY) Manila New York (NY) Laguna Seoul
Los Angeles (CA) New York (NY) Orlando (FL) Bangkok Las Vegas (NV)
Manila Pattaya Cebu Bataan Bali
Kyoto Taipei Kyoto Bolinao Los Angeles (CA)
Osaka Hong Kong Bangkok La Union Hong Kong
Hong Kong Kyoto Manila Honolulu (HI) Singapore 
  • With travel restrictions, the American are eyeing domestic destinations in 2020.
  • The top destination in the US featuring across all traveler types is Las Vegas (NV).


  • All types of travelers’ list show that people are longing for big cities and beaches as the list runs as Las Vegas (NV), Myrtle Beach (SC), Bangkok, Cancun, Orlando (FL), Tokyo, Bali, Honolulu (HI), Pattaya, Manila.


  • Beyond North America, American solo travelers also want to spend their time in Asia including Pattaya (#1), Bangkok (#2), Tokyo (#3), Hong Kong (#5), Bali (#6), Seoul (#7), Manila (#10).


  • Family travelers are most interested in venturing domestically with seven US destinations on the list.


                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Nha Trang Nha Trang Phu Quoc Island Da Nang Nha Trang
Phu Quoc Island Da Nang Nha Trang Nha Trang Da Nang
Da Nang Phu Quoc Island Da Nang Vung Tau Phu Quoc Island
Vung Tau Vung Tau Vung Tau Ha Long Dalat
Dalat Dalat Quy Nhon (Binh Dinh) Phu Quoc Island Ho Chi Minh City
Quy Nhon (Binh Dinh) Phan Thiet Dalat Dalat Ha Long
Phan Thiet Quy Nhon (Binh Dinh) Ha Long Phan Thiet Vung Tau
Ha Long Ho Chi Minh City Phan Thiet Quy Nhon (Binh Dinh) Quy Nhon (Binh Dinh)
Hoi An Ha Long Hoi An Hoi An Hanoi
Ho Chi Minh City Hoi An Cua Lo Beach Thanh Hoa / Sam Son Beach Phan Thiet
                                 Most searched city destinations for 1 Jun – 31 Dec 2020
All Couple Family Group Solo
Da Nang Da Nang Da Nang Vung Tau Ho Chi Minh City
Vung Tau Vung Tau Vung Tau Halong Da Nang
Dalat Ho Chi Minh City Dalat Da Nang Vung Tau
Nha Trang Dalat Phan Thiet Phan Thiet Hanoi
Ho Chi Minh City Nha Trang Nha Trang Thanh Hoa / Sam Son Beach Dalat
Phan Thiet Hanoi Phu Quoc Island Nha Trang Bangkok
Halong Phan Thiet Halong Dalat Nha Trang
Phu Quoc Island Halong Singapore Phu Quoc Island Phan Thiet
Hanoi Phu Quoc Island Hoi An Hoi An Halong
Hoi An Hoi An Bangkok Phuc Yen Phu Quoc Island 
  • Overall, the Vietnamese travelers show strong support for domestic tourism, with no overseas destinations featured on any traveler types’ lists this year.


  • Nha Trang is gaining popularity leaping to the first place across all, couple, group, and solo traveler type, pushing out Da Nang for the top spot.


  • Ho Chi Minh City, #3 on 2019’s couple list, now slips to #8, replaced by Phu Quoc Island as number three most searched destination.


  • Family travelers set their hearts on sunshine and seashore in Phu Quoc island (#1), jumping from #6 last year, and coastal cities like Nha Trang (#2), Da Nang (#3), and Vung Tau (#4).
  •  Nha Trang jumps from seventh to the first spot this year on solo travelers’ lists.

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