Following the easing of China’s pandemic measures and the reopening of cross-border travel, Chinese travellers are once again planning overseas trips and Thailand is their #1 preferred destination based on guest searches.*
Recent Airbnb data shows that within 24 hours of the government’s announcement on 26 December 2022 to lift inbound quarantine requirements, Thailand ranked as the top most searched outbound destination amongst guests from China on Airbnb.*
Their top 10 most searched outbound destinations were:
- United States
- United Kingdom
City and beach destinations remain popular choices for Chinese travellers, with Bangkok, Phuket, Chiang Mai and Pattaya being the most searched Thai destinations on Airbnb.** Among the more than 60 Categories of unique stays launched by Airbnb last year, the number of guests searching for historical homes, domes, boat houses and camping tents has also risen rapidly, becoming the most anticipated searches by Chinese users in 2023.**
Notably this Chinese New Year, Thailand emerged as one of the most popular destinations globally for nights booked by China guests on Airbnb, once again alongside the United States and Japan.
“After more than two years of travel restrictions, the desire for international travel amongst Chinese guests is at an all-time high. With Thailand being one of the most popular destinations globally, it is no surprise that Chinese travellers have ranked it top of their list of places to visit,” said Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong and Taiwan.
He added, “It’s extremely encouraging to see this surge in international travel interest amongst guests from China on Airbnb. As Thailand’s international tourism recovery continues to rebound, we will continue working with our Host community and the Tourism Authority of Thailand in China to welcome travellers safely and with the iconic hospitality that Thailand is renowned for. We will also continue to spotlight and drive travel interest to off-the-beaten-track destinations, and spread the benefits of tourism to more local neighbourhoods and businesses towards supporting a more inclusive tourism recovery.”
All guests must follow applicable local and state guidelines as well as Airbnb’s COVID-19 Safety Practices, which include wearing a mask and practising social distancing when required by local laws or guidelines.
*Based on China guest searches on Airbnb, made on 27 December, 2022 (one day after the government’s announcement of the planned lifting of inbound quarantine requirements).
**Based on China guests searches on Airbnb from 26 to 27 December, 2022.