In an era where technology continues to reshape the landscapes of industries worldwide, the travel and tourism sector stands out as a beacon of innovation and transformation. The Arabian Travel Market (ATM) 2024 is poised to underscore this evolution with its sold-out Travel Tech area, evidencing a remarkable 56% year-on-year growth. Set against the dynamic backdrop of the Dubai World Trade Centre (DWTC) from May 6-9, ATM 2024 will serve as a pivotal platform for over 100 leading travel technology companies from around the globe.

Sponsored by Sabre, the ATM Future Stage — evolving from its predecessor, the Travel Tech Stage — is slated to be a cornerstone event, hosting an impressive lineup of over a hundred expert speakers. These thought leaders will delve into a plethora of cutting-edge innovations poised to enhance efficiency and profitability across the travel and tourism industry. Attendees will have the unparalleled opportunity to explore advancements across various segments, including payment solutions, professional development, accessibility, sustainability, and more.

Danielle Curtis, Exhibition Director ME for the Arabian Travel Market, expressed enthusiasm for the ATM Future Stage, highlighting its aim to capture the burgeoning wave of industry innovation while building on the solid foundation of the Travel Tech offering. According to Allied Market Research, this initiative is timely, as the global travel technology market, valued at $9.4 billion in 2022, is projected to reach $21 billion by 2032.

The ATM Future Stage will feature presentations and sessions to spotlight emerging opportunities within the travel tech landscape. These include forward-looking discussions on AI’s strategic capabilities and implications within the business, prioritizing traveller experiences through technology, and harnessing technology to unlock enhanced travel journeys.

This year’s ATM also heralds the return of the ATM Start-up Pitch Battle, a testament to the event’s theme, “Empowering Innovation: Transforming Travel Through Entrepreneurship.” This competition invites some of the region’s most promising startups to present innovative solutions that could revolutionize the industry.

With a mix of ambitious startups and established brands, the Travel Tech space at ATM 2024 perfectly aligns with the event’s overarching theme. Furthermore, this edition will introduce a ‘Best Use of Technology’ award, encouraging exhibitors to demonstrate how technology can be leveraged creatively and effectively.

As the 31st edition of ATM draws near, it promises to be a melting pot of policymakers, industry leaders, and travel professionals from the Middle East and beyond. The event is a platform for showcasing the latest in travel tech and a catalyst for forging new relationships, exchanging knowledge, and identifying innovations that will shape the future of travel and tourism.

With a record-setting attendance at the previous edition, ATM 2024 is set to continue its legacy as a premier event, fostering innovation and driving the travel industry towards a net-zero future. As the world looks to Dubai this May, the anticipation builds for what is sure to be an unforgettable showcase of the latest and greatest in travel technology.