In an era where the discerning traveller seeks more than just luxury, the announcement of Avani Hotels & Resorts’ debut in Greater China marks a significant milestone in the hospitality industry. Minor Hotels, a global powerhouse in hotel ownership, operation, and investment, along with its joint venture partner Funyard Minor JV Co., is set to introduce a new dimension of eco-luxury and cultural immersion in the heart of Guangdong Province’s protected national forests.
The unveiling of Avani Huajian Xinyi Guangdong Resort and Avani+ Xinyi Guangdong Resort heralds the arrival of the first international upscale hotel brands in Xinyi, anticipated to open in the first half of the year. These resorts promise to be more than just destinations; they aim to be the cornerstone of an area burgeoning with hotels, commercial blocks, and residential holiday villas designed to offer an immersive cultural experience that pays homage to ancient Chinese traditions.
Nestled in the serene foothills of Shuanghe Village by the tranquil River Huanghua, Avani Huajian Xinyi Guangdong Resort is set to dazzle guests with 86 spacious rooms and suites, each a gateway to the authentic Gaoliang cuisine at its all-day dining restaurant, not to mention the city’s first infinity sky pool. The resort’s commitment to blending cutting-edge amenities with nature-inspired spaces offers a unique proposition for families, with themed kids’ rooms that perfectly balance relaxation and play.
Avani+ Xinyi Guangdong Resort, enveloped by the lush bamboo forests above Ma’an Village, promises an escape to the mountains. With 96 modern rooms and suites, some boasting private balconies and pools, the resort will feature contemporary dining, a bar, an infinity pool, an AvaniFit gym, and an AvaniKids club, ensuring a natural relaxation haven.
Xinyi is emerging as a coveted ecotourism destination, rich in ecological resources and natural attractions. From sprawling alpine meadows and the largest bamboo forest in western Guangdong to spectacular mountain lakes and hot springs, the region offers a plethora of activities for the nature enthusiast. The 300-year-old Shiyin Ancestral Temple and the annual Fruit Festival, celebrating the locally grown Sanhua plum, are cultural gems that attract over a million visitors annually, adding to the area’s allure.
Mr Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, remarked on this significant expansion, “The openings stand testament to the brand’s vision to create exceptional and culturally immersive experiences for guests.” Mr. Eddy Tiftik, Vice President of Development & Operations at Minor Hotels, Greater China, echoed this sentiment, emphasizing the resorts’ alignment with the preferences of a target audience seeking destinations that offer a sense of escape and immersion in nature.
As Avani Hotels & Resorts continues its expansion across Asia, Europe, Seychelles, and the Americas in 2024, its foray into Greater China with these two properties is a bold statement on the future of luxury travel. It’s not just about the destination but the journey and the experiences that await. In Guangdong’s pristine forests, Avani is setting the stage for a new chapter in eco-luxury and cultural travel, promising to enchant travellers seeking an escape into the heart of nature, intertwined with the rich tapestry of local culture.
Written by: Supaporn Pholrach
