AWC & Accor sign the first strategic multiple-property framework

December 13, 2022

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Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited or AWC states, “We are delighted to announce this first strategic partnership with Accor, a world-leading hospitality group, to expand our portfolio in strategic locations across Thailand.”

The collaboration to develop several world-class hotels will mark the beginning of more exciting projects in the future to support the growth of the Thai tourism industry while pursuing AWC’s mission of Building a Better Future”. “We’re delighted to be entering into this partnership with Asset World Corporation.

Accor’s expertise and strength in hospitality will complement AWC’s leadership position in Thailand’s lifestyle real estate business. Under the partnership, Accor and AWC will develop over 1,000 room keys across multiple Accor-branded hotels in key tourism destinations throughout the country, providing unique offerings and experiences for guests.

AWC x Accor Signing Ceremony KV — From left to right: Matthew John Knights, Chief Hospitality Group Officer, Asset World Corp Public Company Limited; Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited; Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan & South Korea; Andrew Langdon, Senior Vice President Development, Accor Southeast Asia, Japan & South Korea

Global hospitality leader, Accor, has signed its first multiple-property framework agreement with Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real-estate group. The hotels will further strengthen the country’s real estate and tourism industries and enhance Thailand as a unique, sustainable destination.

“Accor has always been a pioneer in expanding into new frontiers, working with owner partners that understand our vision for the future of hospitality”, says Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan & South Korea.

The Framework Agreement with AWC signals Accor’s continued rapid expansion across Thailand, a strategic market that continues to shine on the world stage. With this milestone partnership, we look forward to bringing some of the world’s most renowned hotel brands to Thailand. The Group has a strong pipeline of 20 hotels currently under development in Thailand. As part of the agreement, AWC will develop the properties under Accor’s various luxury and lifestyle brands.

Accor currently operates 373 hotels in Southeast Asia, Japan and South Korea, with 83 hotels operating in Thailand under 11 brands.