Bangkok is poised for a spectacular resurgence in the tourism sector as it welcomes the much-anticipated Thailand Tourism Forum (TTF) 2024. Under the dynamic theme ‘Time for Growth,’ the forum promises an immersive experience of the future of hospitality and tourism. Scheduled for January 15 at the newly refurbished InterContinental Bangkok, the event starts at a bustling 3 pm.
Aditip Panupong of Google is set to open the event with groundbreaking insights into how artificial intelligence is revolutionizing Thailand’s tourism industry. This pivotal talk is among the highlights, setting the stage for discussions deepening the sector’s evolving landscape.
The forum boasts impressive speakers, including Patrick Both, Area General Manager, Luxury & Lifestyle Thailand, and IHG Hotels & Resorts. Their collective expertise will offer an in-depth analysis and forward-thinking strategies, ensuring every participant leaves with a wealth of knowledge and inspiration.
Bill Barnett, Managing Director of C9 Hotelworks, emphasizes the forum’s unique format and significance to various stakeholders, from hotel owners to tourism enthusiasts. “TTF is not just an event; it’s a catalyst for change, driving a powerful dialogue that resonates across the industry,” Barnett asserts. His statement underscores the forum’s role in shaping the future of tourism in Thailand.
The event’s packed agenda features 11 engaging segments. Highlights include discussions on Thailand’s emergence as Asia’s lifestyle hotel leader, the impact of chef-driven dining and Michelin-starred restaurants on traditional culinary offerings, and strategies for hotel repositioning and branding in the post-pandemic era.
Critical segments will also explore the need for organizational reinvention among hotel operators, data-driven insights into hotel performance, and emerging glamping and outdoor accommodations trends. Furthermore, the forum will address the challenges and opportunities in key inbound markets such as China, Russia, and India while highlighting the importance of sustainability and technological innovation in the hospitality sector.
The Thaiger Cage Hospitality Tech Pitch Competition, a special one-hour prequel to the main event, promises to showcase cutting-edge technology, offering a glimpse into the industry’s future.
Now in its 13th year, TTF continues to grow and evolve, offering fast-paced, candid talks and a focus on the latest trends and data. Partnerships with leading industry organizations such as InterContinental Hotels and Resorts, STR, and JLL Hotels and Hospitality bolster the event’s prestige.
With free registration and limited space, the Thailand Tourism Forum 2024 is an unmissable event for anyone invested in the future of travel and hospitality. Secure your spot at this groundbreaking event and be part of the conversation that shapes the future of Thailand’s tourism industry.
For more information and to register, visit Thailand Tourism Forum 2024 Registration.
Written by: Supaporn (Joom) Pholrach