In an unprecedented move set to redefine urban transportation, Bolt, Europe’s leading mobility company, has made a bold leap into Thailand’s heartlands. Within the first two months of 2024, Bolt launched its ride-hailing services in three strategically chosen cities: Nakhon Ratchasima, Khon Kaen, and Udon Thani. This expansion marks a significant milestone in Bolt’s global growth strategy and introduces a new era of mobility for Thailand’s urban dwellers.
Introducing Bolt’s services in these cities is a breath of fresh air for residents seeking efficient, comfortable, and reliable transportation options. With just a few taps on their smartphones, users can now access a modern mobility solution that promises to transform their everyday travel experiences. Bolt’s innovative platform not only facilitates ease of movement for the city’s inhabitants but also opens up a plethora of economic opportunities for local drivers. By allowing them to register as in-app drivers, Bolt is empowering the local workforce, offering them a chance to earn a sustainable income while maintaining flexibility in their schedules.
Bolt’s vision transcends the provision of ride-hailing services. At its core, the company is driven by a mission to advocate for shared mobility, aiming to alleviate urban congestion, reduce traffic, and combat air pollution. By encouraging shared mobility solutions, Bolt is challenging the traditional car-centric urban infrastructure, paving the way for more livable cities prioritising public spaces and community well-being over vehicles.
Nathadon Suksiritarnan, the dynamic Country Manager for Bolt in Thailand, shared his insights on the transformative potential of Bolt’s services: “Urban transport, as it stands, is fraught with inefficiencies and challenges. Our ambition at Bolt is to streamline urban mobility, making it faster, more reliable, and accessible to everyone. By introducing shared mobility solutions, we’re not just enhancing urban transport; we’re reimagining urban living, encouraging a shift away from private car ownership to embrace a more communal, environmentally friendly approach to getting around.”
A key differentiator for Bolt in the competitive ride-hailing landscape is its commitment to fairness and profitability for its drivers. With a commission rate significantly lower than its competitors, Bolt ensures that its drivers are not just participants in the gig economy but are partners in progress, benefiting from higher earnings and fair practices. This approach enhances driver satisfaction and translates into more competitive fares for customers, striking the perfect balance between affordability and quality service.
Moreover, Bolt is setting new standards in safety and reliability within the ride-hailing domain. Through its advanced in-app safety features and dedicated customer support, Bolt is building a community of trust between riders and drivers, ensuring a safe, secure, and pleasant journey for all.
As Bolt continues to expand its footprint in Thailand and beyond, its impact on urban mobility is undeniable. By fostering a culture of shared mobility, Bolt is not just changing how we travel; it’s shaping the future of our cities.
Written by: My Thanh Pham
