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Friday, May 17, 2024

Booking.com Reveals Key Insights of Thai Gen Z travelers in the Most Comprehensive Global Research

 Booking.com, the digital travel leader connecting travelers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, has conducted global research across 29 markets to uncover key insights into the Gen Z traveler.
While many Thai Gen Zers have only just come of age, they certainly already know what they want when it comes to their travel plans, with 85% having already compiled a travel bucket list. Wanderlust is at the top of their priorities, with “travel and seeing the world” ranked as most important when thinking about how to spend their money (67%), outranking other key milestones such as saving for a down payment on a house (69%) and investing in higher education (69%).
Gen Z is an independent generation and has a passion to ‘fly solo’, with 45% preferring to be alone when they travel and 19% wanting to take a solo backpacking trip / gap year. Globetrotting is on their minds as 28% aim to visit at least three different continents over the next ten years. Plus, Gen Z is the generation most likely to enhance their skills by learning something new while traveling in the next ten years. Gen Zers are also adrenaline junkies, with 61% seeking an adventure experience such as paragliding or bungee jumping and 63% plan on visiting or trekking to an extreme location.

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