BSH Home Appliances Limited, a manufacturer and distributor of household electrical appliances under the brand Bosch from Germany, officially opened ‘Bosch Home Flagship Store’, its first flagship store in Thailand, today. This new store aims to provide consumers with easier access to Bosch Home products and, simultaneously, enables Bosch to reach its target customers more efficiently. Situated in Central Rama 9 (B1 Floor, Store Number 18, near the MRT exit), the store offers an extensive range of products across various categories, with professional staff trained to serve customers with the utmost care and dedication.
Bosch home appliances are designed based on German engineering concepts, aimed at creating reliable, durable, and smart solutions, as well as high-quality products. These products are developed and equipped with advanced technologies that enable customers to conserve water and electricity, thereby minimising their impact on the environment. Aesthetic appeal is equally important to Bosch. With a strong focus on design, Bosch has been awarded several globally recognised honors, such as the Red Dot and iF Design Awards1. These achievements reflect Bosch’s commitment to creating technology that caters to every lifestyle, making consumer life more convenient, in line with the ‘LikeABosch’ concept of the brand. As a result, Bosch has established itself as the number one best-selling home appliances brand in Europe2. Bosch home are divided into five product categories:
- Freestanding washing machines and dryers
- Cooking appliances for the kitchen and oven, such as microwave, induction cooker, electro hob, gas hob and cooker hood
- Refrigerators, such as freestanding and built-in fridge freezers with freezer at bottom and wine cooler
- Floor-standing, built-in and compact dishwashers
- Small domestic appliances, such as vacuum cleaner, kitchen machine, food processor, blender, slow juicer, hand blenders and coffee makers
In addition to the home mentioned above, Bosch is proud to present the ‘Home Connect’ application, which allows consumers to control and monitor all their appliances via smartphone or tablet, for more convenient usage and to extend the lifespan of the appliances.
Victor Dumitru, Managing Director, BSH Home Appliances Limited said, “When buying a new home appliance, customers must feel confident that the product they are buying is the best in terms of quality, technology and design, and that the product’s design meets their lifestyle needs. All of these are what Bosch emphasises, reflecting our dedication to creating products that serve as intelligent solutions, ready to meet every requirement, including easy usage and catering to the needs of every household in Thailand. We are delighted to finally open our first flagship store in Thailand. With this new store, we aim to increase the convenience for consumers to access our products and, at the same time, enable us to accommodate our customers more seamlessly.”
Bosch’s highlight products this year are the dishwasher, washing machine and dryer. The Bosch dishwasher, the world’s best-selling dishwasher3, owes its increasing popularity to the new generation of consumers who prioritise cleanliness, convenience and time-saving. It uses less water and energy compared to hand-washing dishes. Bosch washing machine and dryer also cater greatly to consumer demands, especially the heat pump dryer, which can save up to 50% of energy4 and preserve fabric quality. Bosch dryer is perfect for Thailand’s hot, humid climate and its PM2.5 issue, which could potentially affect consumers’ long-term health when wearing clothes that accumulate germs and dust particles.
For those interested in browsing Bosch’s home appliances, please visit the Bosch Home Flagship Store at Central Rama 9, B1 Floor, Store Number 18 (near the MRT exit). Inside the store, professional staff are available to offer advice, as well as after-sales services and technical support. Customers can also bring their home appliances to the store, and the staff will then forward them to the after-sales service center. Additionally, there is a call center available for online consultations via phone at 02 495 2424 or through the Official LINE account: @BoschHomeThailand.
