Burger King, an American burger brand, continues to move forward to become a “Restaurant as a Future” catering to consumers’ needs in every aspect, with the launch of HATYAI CHICKEN KING, delicious fried chicken with crispy thin skin and juicy texture, served with signature fried shallots. A popular dish for Thai people, the Hatyai Chicken King fried chicken will enhance the brand’s fried chicken line by creating a wider variety amidst fierce competition in the quick service restaurant industry, especially the fried chicken market which is growing rapidly. The new addition also appeals to consumers who seek new dining experience. Hatyai fried chicken lovers can enjoy the familiar taste 24/7 at Burger King nationwide, available for dine-in, takeaway, and delivery from today.
Mr. Tanawat Damnernthong, General Manager of Burger (Thailand) Co., Ltd., said, “Fried chicken is among the most popular foods for Thai consumers. The fried chicken market continues to show continuous growth every year, as it is the largest segment in the QSR (Quick-Service Restaurant) industry. Over the years, Burger King has introduced many variations in our Chicken King range to meet the needs of the market. This is one of our strategies to bring our consumers closer to our brand through our products, such as Tomyum Chicken King, all of which have been well-received by our consumers.”
Therefore, Burger King continues to enhance our Chicken King series with the launch of Hatyai Chicken King, which features crispy thin skin and juicy texture, served with Burger King’s signature fried shallots. Customers can choose from a la carte option, starting from 49 baht each, or Hatyai Chicken King Set with two pieces of chicken, organic sticky rice, Burger King’s authentic Jaew sauce, and 16 oz soft drink, at only 129 baht.
“Hatyai Chicken King uses Thailand’s favorite fried chicken to meet the needs of those who love fried chicken and makes fried chicken more accessible anytime. The concept “True in Taste for Your Tongue” plays with the Southern dialect to make its communication more interesting and resonate with the origin of the menu, which is a Southern pride. It is expected that this newly introduced menu will be well received and will help stimulate the sales and expand the customer base of Burger King. The new product is now available at Burger King nationwide, except airport locations and in tourism provinces,” the General Manager concluded.
For more details, visit www.burgerking.co.th or Facebook: Burger King Thailand.
