In an exhilarating stride towards global expansion, Hyatt Hotels Corporation sets the stage for unprecedented growth with the groundbreaking of Caption by Hyatt Chattanooga in Tennessee, slated to open its doors in early 2026. This momentous endeavour, developed in collaboration with 3H Group Inc., marks a significant milestone in the evolution of the hospitality giant’s innovative brand.
The much-anticipated Caption by Hyatt Chattanooga is poised to redefine the landscape of upscale lifestyle hospitality, seamlessly blending sophisticated design with the dynamic allure of a select-service property. Following the successful debut of its inaugural property in Memphis, Tenn., in 2022, the brand is on a trajectory of exponential growth, with strategic expansions planned across critical domestic and international markets.
Jim Tierney, Hyatt’s Senior Vice President of Development, expressed immense enthusiasm about the collaboration, stating, “We are thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and look forward to bringing this exciting concept to the vibrant downtown area – the first Hyatt hotel in Chattanooga.”
Nestled in the heart of downtown Chattanooga, the 123-room hotel promises to become a focal point for travellers and locals. Offering an array of amenities designed to elevate the guest experience, from the innovative all-day food-and-beverage concept at Talk Shop to the inviting rooftop bar and meeting spaces, Caption by Hyatt Chattanooga is poised to set a new standard for hospitality excellence.
Hiren Desai, President and CEO of 3H Group, Inc., echoed Tierney’s sentiments, emphasizing the brand’s commitment to innovation and guest satisfaction. “Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests,” Desai remarked.
In addition to the forthcoming Chattanooga property, 3H Group, Inc. has solidified franchise agreements for several other Caption by Hyatt locations, including the highly anticipated Hyatt Studios in Mobile, Alabama, set to open in early 2025.
Looking beyond the borders of the United States, Caption by Hyatt is poised to make its mark on the international stage, with upcoming openings in Shanghai, China, and Osaka, Japan. With each new venture, the brand remains steadfast in its dedication to fostering connections and celebrating diversity within the communities it serves.
As part of Hyatt’s esteemed Boundless Collection, Caption by Hyatt is a testament to the company’s unwavering commitment to innovation and excellence in hospitality. With a record pipeline of 127,000 rooms worldwide and a rapidly expanding loyalty program, Hyatt continues solidifying its position as a global leader in the hospitality industry.
For more information on Caption by Hyatt, please visit captionbyhyatt.com.
Written by: Kanda Limw
