Diethelm Travel Group (DTG), an award-winning inbound tour operator servicing Asia, has received the PATA Gold Award in the Marketing Media – E-newsletter category for 2019.
Organised by the Pacific Asia Travel Association (PATA), the annual awards recognise outstanding efforts in the region’s tourism industry focusing on four primary categories: Marketing, Education and Training, Environment, and Heritage and Culture. This year, winners were selected by an independent judging committee from nearly 200 entries.
Diethelm Travel’s winning submission highlighted a recent e-newsletter campaign which took a multi-dimensional approach sharing a variety of content types and incorporating creative sources to showcase a comprehensive look at Diethelm Travel’s sustainable and responsible tourism initiatives.
Designed to spark increased awareness of Diethelm Travel’s products and serve as a resource for travel agents to become more educated about responsible travel in Asia, the e-newsletter performed noticeably better than previous mailings with above-average open and click rates. Many travel agents shared the travel tips provided within the content to their own clients before clients embarked on their Asian journeys – the true sign of a successful mailing as it showed the increased awareness, care and commitment of all parties involved to support responsible travel.
“We’re always looking for new ways to communicate important information and essential resources to our valued clients and travel partners while also ensuring our message is thought-provoking, accessible and even entertaining,” said Siprang Srinarintranon, Diethelm Travel’s Group Director of Marketing. “It’s an honour to be recognised by PATA for our ongoing efforts. Not only is it gratifying to see our collective teamwork celebrated but it also motivates us to continue building on our successful marketing activities.”
Dedicated to creating exclusive Journeys of a Lifetime across Asia for the past six decades, Diethelm Travel prides itself on its expert team of travel professionals worldwide.