Priding itself on a brand promise of ‘Fly Better’, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.
Sir Tim Clark, President Emirates Airline said: “While others respond to
industry pressures with cost cuts, Emirates is flying against the grain and
investing to deliver ever better experiences to our customers. Through the
pandemic we’ve continued to launch new services and initiatives to ensure
our customers travel with the assurance and ease, including digital
initiatives to improve customer experiences on the ground. Now we’re rolling
out a series of intensive programmes to take Emirates’ signature inflight
experiences to the next level.”
Some of Emirates’ latest initiatives include: elevated meal choices, a brand
new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades,
sustainable choices and a generous approach to the little touches that make
travel memorable.
Starting from August, Emirates’ passengers can look forward to:
New Inspirations, New Menus: An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as
pan-fried salmon trout with moqueca sauce and creole rice, roasted duck
breast with orange thyme jus, steamed broccolini and fondant potatoes. New
menus will also be introduced to Business and Economy on the 1st of
September.
Purposefully Vegan Choices: Emirates’ new vegan menu is carefully curated to
cater to the growing numbers of customers pursuing this thoughtful
lifestyle. Vegans, or anyone interested in a delicious and healthy
plant-based meal, will enjoy handcrafted gourmet dishes such as pan-roasted
king oyster mushrooms, flavoursome jackfruit biryani and sliced kohlrabi
garnished with burnt orange. Desserts are a decadent affair with choices of
chocolate truffle cake with hazelnut, pistachio and gold leaf, or green
grape tart adorned with candied rose petals, vanilla custard, and berry
compote glistening with yuzu pearls.
The Champagne and Caviar Experience: Emirates’ First Class experience,
always a benchmark for service excellence, has been upped a notch in 2022.
Customers can now savour unlimited portions of Persian caviar as part of the
‘dine on demand’ service, with an exquisite pairing of the world-renowned
Dom Perignon vintage champagne. Emirates is the only airline with an
exclusive agreement to offer the luxury brand on-board.
Cinema in the Sky: First Class customers can create a memorable movie moment
on-board by ordering cinema snacks as they enjoy the 5,000 channels on
Emirates’ ice inflight entertainment system. The cinema snack menu includes
moreish classics such as lobster rolls, juicy sliders, edamame, and salted
popcorn, and can be ordered on demand. All passengers can also curate their
own ice experience before their flight, simply by browsing and pre-selecting
movies or TV shows on the Emirates app, which can then be synced to ice the
moment they board, maximising the seamless travel experience.
Farm to Fork – Sustainable Supply Chain: Emirates’ customers departing on
flights from Dubai can begin crunching on fresh greens harvested from
Bustanica, the world’s largest vertical farm and newly-opened US$40 million
joint venture investment through Emirates Flight Catering. Emirates is
continuing to invest in sustainable operations and supply chains, seeking
local food suppliers and farms wherever possible to serve the freshest
produce on board.
Specialised Hospitality Training for Cabin Crew: Emirates has partnered with
Ecole hôtelière de Lausanne, one of the world’s top hospitality management
schools, to craft the
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Hospitality strategy and encourage inspiring customer experiences. Emirates
Cabin Crew have already begun engaging in intensive training programmes
focused on delivering the four service pillars: Excellence, Attentiveness,
Innovation and Passion.
Upgraded Cabin Interiors in all Classes: The most significant investment is
an extensive and record-breaking refurbishment of the aircraft fleet
interiors, where cabins will be retrofitted with new or reupholstered seats,
new panelling, flooring and other cabin features. Benefitting all Emirates
passengers, every cabin class will be refreshed and new Premium Economy
cabins installed. After the retrofit, Emirates will have a total of 120
aircraft offering Premium Economy seats – the only airline in the region to
offer this cabin class, and enhanced interiors and features across all other
cabins. With its first aircraft scheduled to roll into the Emirates
Engineering Centre for retrofitting in November, planning work and trials
have begun in earnest.
Additionally, Emirates confirms there will be more announcements about new
products and services in the near future.
