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Thursday, May 23, 2024

Emirates Unveils New Signature Livery for Its Fleet

Emirates New Livery outer wingtip 2023Emirates, the world’s largest international airline, has recently refreshed its distinctive livery, which is the most recognizable brand of real estate for any airline. The new design will keep the brand modern while maintaining the key elements of the Emirates’ identity, such as the UAE flag on the tailfin and Arabic calligraphy.

Emirates New Livery wingtip and tail
Emirates New Livery wingtip and tail

According to Sir Tim Clark, President of Emirates Airline, “Aircraft livery is a visual representation of our unique identity, something we wear proudly and display in all the cities we fly to around the world.” He also added that they are refreshing their livery to keep up with the times without losing their identity.

The refresh includes changes to the tailfin and wingtips. The UAE flag on the tailfin now has a 3D effect artwork that looks more dynamic and flowing. The wingtips, on the other hand, have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white. Passengers with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.

Moreover, the gold “Emirates” lettering across the main body in English and Arabic is now bolder and 32.5% larger. Emirates has also retained its iconic red branding on the aircraft belly, which it introduced in 2005. The website URL “Emirates.com” has been dropped from the design.

This is the third iteration of Emirates’ official aircraft brand colours. The original livery, designed by UK design company Negus & Negus, was unveiled during the airline’s launch in 1985. The first refresh was made 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.

Emirates New Livery Tail 2023
Emirates New Livery Tail 2023

The first aircraft to sport Emirates’ newest livery is an Airbus A380, with the registration A6-EOE, which has rolled out of Emirates Engineering this week after its makeover. It will fly to Munich on March 17 as flight EK51. The new livery will be gradually applied across the rest of the existing Emirates fleet, with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024, will be delivered in this new livery.

Over the years, Emirates has had numerous colourful and eye-catching aircraft liveries, including bespoke designs to drive sponsorship brand association and for special occasions such as the UAE’s 50th Jubilee livery and Expo 2020 Dubai. However, the airline’s in-house design team has created all of its subsequent aircraft colours.

In conclusion, Emirates has refreshed its signature livery, which is the most recognizable brand of real estate for any airline. The new design keeps the brand modern while maintaining the key elements of the Emirates’ identity, such as the UAE flag on the tailfin and Arabic calligraphy. With the new livery, Emirates will continue to fly high and showcase its unique identity to the world.

 

 

 

Written by: Stephen Morton

 

 

 

 

 

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