Fairmont Hotels & Resorts has signed an agreement with Asset World Corp Public Company Limited (AWC) to open the brand’s first hotel in Thailand, marking a significant milestone for the luxury hotel brand in the country. The hotel, Fairmont Bangkok Sukhumvit, is set to open in 2024 and will be the first project signed under AWC’s multi-property framework agreement with Accor. This partnership will provide over 1,000 keys across multiple Accor-branded hotels in key tourist destinations throughout Thailand.
The Fairmont Bangkok Sukhumvit will be located in the heart of Bangkok’s Sukhumvit district and will feature a variety of specialty restaurants and bars, a rooftop bar with a spectacular view of the city, a swimming pool, a fitness centre, spa, and wellness centre. The hotel will also open as the first fully integrated luxury MICE (Meetings, Incentives, Conferences, and Exhibitions) hotel in Thailand.
The Fairmont brand is renowned for its luxurious guest rooms, world-class public spaces, dining venues, and unique locations from which they provide guests with unforgettable memories. The new hotel is set to bring together a unique interpretation of Fairmont’s timeless aesthetic and legendary service, designed with “a tasteful touch of elegance and simplicity”. The hotel will serve as a home away from home for guests, brought to life through the design story of ‘The Fantastic Journey of Travel to the Bygone Era’, with elements from handcrafted classic furniture to touches of opulence and sophistication.
The partnership between AWC and Accor aligns with both Fairmont’s and AWC’s commitments to sustainability, as the hotel will meet LEED and WELL green building standards that prioritize energy-saving and a circular economy model on waste management. The property will be located in the Sukhumvit mid-town and Asoke junction, with easy access to the BTS Skytrain and underground MRT train network, surrounded by offices of multinational companies, Queen Sirikit National Convention Center, and shopping centres including EM District.
Ms Wallapa Traisorat, CEO and President, of Asset World Corp Public Company Limited or AWC, said, “We are very pleased to launch the first Fairmont hotel in Thailand, which came after signing a multi-property agreement with Accor in December 2022, to further expand our portfolio for the MICE segment throughout strategic locations in Bangkok. Through the Fairmont Bangkok Sukhumvit, we will introduce Thailand and the country’s hospitality industry to a legendary luxurious hotel brand with unique offerings.”
The Fairmont Bangkok Sukhumvit will appeal to both locals and overseas guests, elevating Bangkok as a global hub for the luxury MICE market. The introduction of the Fairmont brand will also strengthen the Thai tourism industry, create long-term value, and elevate the surrounding communities and society. The hotel is designed to meet the demands of today’s customers, with a distinctive and unique design that will make it ideally positioned to meet the needs of a new era of luxury events. The hotel will provide unique offerings and experiences for guests, while also strengthening Thailand as a sustainable tourism destination.
In conclusion, the signing of the first Fairmont hotel in Thailand marks a significant milestone for the brand in the country. The Fairmont Bangkok Sukhumvit will bring together the unique interpretation of Fairmont’s timeless aesthetic and legendary service and will serve as a home away from home for guests. The hotel will open as the first fully integrated luxury MICE hotel in Thailand and will appeal to both locals and overseas guests, elevating Bangkok as a global hub for the luxury MICE market. The partnership between AWC and Accor aligns with both Fairmont’s and AWC’s commitments to sustainability, making the hotel an ideal choice for the environmentally-conscious traveller.
Written by: Supaporn Pholrach (Joom)