When it comes to ingredients for cooking, whether it’s for savory meals or desserts, eggs, especially chicken eggs, are often regarded as the top choice. This is due to their versatility and popularity as an ingredient in a wide range of dishes, from simple home-cooked meals to complex recipes found in fine-dining establishments around the world, enjoyed by people of all cultures and races.
The significance of eggs in the global food chain cannot be denied. As today’s consumers increasingly prioritize sustainability concerns, manufacturers and businesses in the food industry are more compelled to respond to the needs of these customer groups to support them. Similarly, The Coffee Club, an Australian all-day dining restaurant, is cognizant of sustainability issues and places emphasis on sustainability in its business operations. In particular, the restaurant’s signature breakfast recipe centers around the main ingredient of chicken eggs. To uphold animal welfare principles, the establishment exclusively sources eggs from cage-free chickens. By doing so, the restaurant caters to the societal demand for the ethical treatment of animals and aims to bring joy and satisfaction to its customers through high-quality ingredients that promote good health for everyone.
Happy Chicken: The inception of delectable cuisine derived from joyful hens.
Given that chickens are intelligent and curious creatures, it is important to ensure their physical and mental well-being. One way to do so is by allowing them to live as naturally as possible. This can be achieved by raising hens in a cage-free environment without confinement. To maintain a germ-free atmosphere, hens are kept in closed-system housing that adheres to strict hygiene standards. Furthermore, physical features like perches and bathing sand are designed to keep the animals’ fur clean and healthy. Allowing hens to move freely and exhibit natural behavior promotes their emotional well-being and physical health. Consequently, hens raised without cages tend to be lively and healthy.
Happy Eggs: Transforming carefully produced eggs into exceptional raw materials.
Content and healthy hens tend to lay eggs naturally. Eggs sourced from uncaged hens are not only clean but also richer in nutrients such as beta-carotene, vitamin E, and omega-3 fatty acids compared to regular eggs. When used in cooking, the yolks appear fresher in color and have a less fishy smell than usual, resulting in a dish that is both nutritious and gratifying.
Every egg is meticulously assessed for quality to ensure that it adheres to the required standards before being transported straight to the restaurant kitchen. Each egg is also traceable to its origin, production process, and the date, month, and year of its production lot. This practice is one of the restaurant’s specialties and exemplifies its commitment to elevating the standard of its premium ingredients to the next level to exceed customer satisfaction.
Happy Breakfast, Happy Life: A sustainable and caring approach that extends from the sourcing of raw materials to the final product, a cage-free egg breakfast recipe designed to bring smiles to all customers.
Finally, the cage-free eggs have been delivered to The Coffee Club, a restaurant that uses these alternative eggs, which are sourced from contented hens, in its dishes. Each egg is skillfully prepared for breakfast, resulting in a range of delightful dishes with a buttery aroma, enhancing the deliciousness of a special meal that welcomes a fresh start every day. They feature in beloved recipes such as “The Big Breakfast” “Overload Croissant” and “Egg Benedict” as well as other delectable egg dishes crafted from thoughtfully selected, healthful ingredients.
Not only do these eggs taste delectable, but consumers can also take pleasure in supporting sustainable food businesses. By doing so, they contribute to the creation of a better quality of life for laying hens, resulting in high-quality eggs that come from contented hens. This generates happiness for both the giver and those who indulge in these eggs.
Mrs. Nongchanok Stananonth, General Manager of The Coffee Club; a subsidiary of The Minor Food Group PCL., said “The Coffee Club uses a significant number of eggs each year – over 1.7 million, to be exact. As a result, the coffee shop has taken the lead in setting a new standard for sustainability in the restaurant industry by selecting cage-free eggs for its customers. These high-quality eggs are used to create breakfast recipes that prioritize the health of both customers and hens. Initially, The Coffee Club plans to use cage-free eggs for breakfast menus for 21 branches in Bangkok and Pattaya before expanding to other stores nationwide. This act is in line with Minor Food Group’s business guidelines, which prioritize sustainable development and aim to create a socially responsible organization,” said the general manager.
Mrs. Chompan Kulnides, Chief Sustainability Officer of Minor International PCL (MINT) said “Minor believes that to endure as a viable and sustainable business, an organization needs to constantly develop and strengthen the long-term capabilities of both its own and its numerous stakeholders. At Minor Food, we are dedicated to sustainable development and corporate responsibility. We recognize that animal welfare is an important part of a responsible food and service supply chain. Eggs are a staple in many of our products and we strive to provide our customers with the highest quality and safest ingredients. We are committed to sourcing 100% of our eggs from cage-free sources by the end of 2027, and we are delighted to see The Coffee Club, both in Thailand and Australia, spearheading this effort Minor Food’s commitment to the cage-free initiative will have a positive impact on animal welfare and sustainable food sourcing at both the local and global level.”
All the experiences mentioned above are created using eggs laid by happy hens, resulting in delicious meals that bring smiles to customers’ faces. Whether it’s for daily breakfast or special occasions, customers are always welcome to enjoy these moments of happiness at The Coffee Club.
For more information, please reach out to The Coffee Club’s public relations department by calling 02-365-6999, or through the following channels: Facebook fan page https://www.facebook.com/thecoffeeclubthailand, alternatively visit the website https://thecoffeeclub.co.th.
