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Tuesday, May 21, 2024

GHA Is Founding Member Of Newly Launched Global Loyalty Organisation

Global Flags with Palm TreesWith the help of GLO News – a platform that shares insights and provides interviews & chat for members – loyalty technology expertise, roundtables, conferences and training, the organisation is supporting members in growing businesses, building stronger brands, and deepening relationships with their customers.


Launched this month, UK-based GLO is a global professional network of specialists in loyalty, rewards, consumer engagement and loyalty innovation, uniting companies across travel, hospitality, retail, finance, and technology.

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has become a founding member of the new international loyalty entity, Global Loyalty Organisation (GLO). Its key objectives are to promote partnerships, growth, and loyalty innovation among members.

Global Hotel Alliance is one of a select group of leading loyalty. It rewards players joining GLO with others, including aviation giants Star Alliance and Air France/KLM, and Loyalty Juggernaut, a provider of next-gen enterprise solutions that power loyalty programmes for multinational brands.

Kristi Gole, Head of Product at Global Hotel Alliance, has been appointed a GLO advisory board member. In this role, she will share her knowledge and experience to promote innovation in the loyalty industry.

“Loyalty is our business, and it is exciting to play a pivotal role in creating and growing an organisation that is dedicated to this sector on a global scale,” Gole said.

“We are looking forward to sharing our insights with GLO and helping to shape the discussion about the future of loyalty.”




Written by: Supaporn  Pholrach (Joom)






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