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Thursday, April 18, 2024

Global Luxury Hospitality Redefined: Meliá’s Bold Expansion

In a bold move that solidifies its position as a leader in the global luxury hospitality sector, Meliá Hotels International, Spain’s most illustrious hotel group and the third-largest in Europe, recently announced an ambitious expansion of its luxury brands. This significant growth strategy sees a third of its new developments concentrated within its high-end portfolio, spreading across Europe, Africa, and Central America.

This remarkable expansion strategy commenced in 2023 with the addition of the Ngorongoro Lodge Meliá Collection in Tanzania, a design marvel nestled in one of the planet’s most biodiverse regions. This was closely followed by the introduction of the Paradisus by Meliá brand in Europe, marking its presence with stunning properties in Lanzarote and Gran Canaria.

Setting New Standards in Milan: The Palazzo Cordusio Gran Meliá

A cornerstone of Meliá’s expansion is the highly anticipated Palazzo Cordusio Gran Meliá, set to open in December 2023. Located in Milan’s historic heart, this architectural gem is poised to redefine luxury hospitality in Italy. The hotel occupies the beautifully restored 19th-century Palazzo Venezia, an iconic Renaissance building near the Piazza del Duomo and Castello Sforzesco.

Palazzo Cordusio is more than just a hotel; it’s a cultural gateway offering guests a rich tapestry of Milan’s heritage. The hotel promises an unrivalled culinary experience, featuring a chic patisserie, a vibrant bistro, an elegant cocktail bar, and a stylish rooftop bar with breathtaking views of the Duomo.

Meliá’s Cultural Journey Through Tanzania

The opening of the Ngorongoro Lodge Meliá Collection epitomizes Meliá’s expansion into Africa. This design-centric lodge in the Ngorongoro Conservation Area, a UNESCO World Heritage Site, reflects Meliá’s commitment to sustainability and cultural sensitivity. It’s a haven where guests can intimately engage with Tanzania’s diverse ecosystems and the local Massai tribe’s culture.

ME by Meliá: A Blend of Culture, Art, and Style

The ME by Meliá brand, synonymous with dynamic style and cultural immersion, is set to launch new properties in Mexico, Malta, and Lisbon in 2024. These hotels will embody the brand’s ethos, combining avant-garde design with exceptional service, gastronomic excellence, and panoramic rooftop experiences.

Paradisus by Meliá: Bringing Destination Inclusive Concept to Europe

The Paradisus by Meliá brand is redefining the all-inclusive concept with its unique Destination Inclusive approach. Its new properties in Lanzarote and Gran Canaria offer guests an immersive experience in local culture and natural beauty, elevating the standard of European luxury travel.

Sustainable Expansion: A Core Meliá Value

At the heart of Meliá’s growth is a deep commitment to sustainability and responsible tourism. This ethos is evident in the Villa Le Blanc Gran Meliá in Menorca, a prototype of environmental responsibility and efficiency. Meliá’s Road to Net Zero Events initiative also underscores its dedication to sustainable event management.

Recognition and Forward Momentum

Meliá Hotels International’s innovative approach and commitment to excellence have earned it significant industry accolades, including the Best Hotelier of the Year in the Beyond Luxury Awards 2023. André Gerondeau, COO, expressed enthusiasm about Meliá’s future, emphasizing the blend of luxury and cultural richness that defines their global expansion.

Despite geopolitical tensions and uncertainty, Meliá maintains a positive outlook for 2024, backed by strong performance in the third quarter of 2023. This optimism is a testament to the resilience and growing appeal of global tourism, with Meliá at the forefront of this evolution.

For more information, visit Meliá Hotels International.




Written by: Supaporn (Joom) Pholrach







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